The Business of Mobile - Make Money with Android, mobile advertising and App Store Optimization

Friday, January 22, 2016

The #1 Way to Fail at Mobile Apps Business

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We all want our mobile apps and games to succeed. I know I always want mine to be a success.

There has been one very obvious reason for almost all of my failed mobile games.

And that reason is...

Monday, January 18, 2016

A mobile apps business strategy: one app a week?

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The distribution platform for mobile apps and games is so "free", that there are almost no barriers to entry. Neither is there much stopping one from publishing.

So, Ketchapp has decided this year they would be publishing one game a week. Are we in for a digital dumping ground?

I would say what Ketchapp has planned is one way to look at the business of mobile apps and games. (The other view is about complexity and higher quality and life of apps and games, a story of another post).

Apps Portfolio & Growth

I always advice anyone starting off in this to build your portfolio of apps. Use the apps to cross promote newer apps. I've always recommended this strategy to get the ball rolling and growing.

After understanding what Ketchapp has planned, I realised that the app publishing should not just stop at entry level.

Even when you have grown your portfolio, as a small duck, its still an awesome idea to keep growing your might and keep flexing the muscles.

Build Momentum and Avoid Drowning

If you can do one game a week, by the end of the year, it will surely help you get some exposure somewhere. Damn, sometimes this feels like buying the lottery.

But let's face it, if small studios like Ketchapp is flooding the market (and looks like the flood is from many sources), you may want to join in the flood too or you'll be drowned out.


Tuesday, January 12, 2016

Waiting for the Indie of 2016

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The year before, it was Dong Nguyen's Flappy Bird. Last year it was Hipster Whale's Crossy Road.

What would the hit of 2016 be? Be sure to look out for 2-word game titles, with the first one ending with letter "y" (Angry Birds, Candy Crush, Clashy Clan, I can go on and on...).

These games should be major inspiration for us indie developers. They show that it's still possible to make it in the app stores.

They also remind us that often times, simple ideas go higher than the more complex ones.

So keep working on it, maybe you'll hit the next big one?

Here's to the indie of 2016!


Thursday, January 7, 2016

A Review of Heyzap's Updated Cross Promotion Tool

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If you've read my blog looking enough, you'll know that I love Heyzap. They're pretty cool, have great developer relation, well performing ads, and their dashboard provides quite some useful tools.

Also, if you're a long enough reader, you'll know that I've placed a very high importance on cross promotion to drive an apps growth.

Wednesday, January 6, 2016

The solo app developer and Marketing

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Coming from a technical background myself, I at one point really hated anything out of coding.

I mean, it  excites me more making a new app than it is trying to change the color of the CTA button in the latest cross promo image of my last game.

But its changed recently. I really love the challenge. And Marketing is one helluva challenge!

The Marketing Hat

As a one man show, I'm constantly changing hats. I'm the developer, designer, coffee maker, product tester , publisher, and the marketer too!

And at this stage I love marketing as much as I do coding. And it would do you good to embrace it too, even if you're outsourcing the hat.

What App Marketing Is

Marketing is like leading a bunch of horses to the water. Whether they drink or not, well, that's where sales come in, but I'll leave sales for another day.

How do you get the horses to the water? How do you tell the horses there is water in the first place? How are you going to attract more horses to follow the path that leads to the water?

App marketing is understanding your potential audience, and  luring the right ones to your apps.

App marketing announces to the  world that your app exists, gives your app page the views it needs to potentially generate some downloads.

The biggest app developer killer is not getting downloads for a released app. So, in order to survive, you need to learn how to market your app.

My main vehicle for marketing has been cross promotion via my other apps. And done right, this can help get the momentum going  for your new app.

Change The Hat

So, if you're a solo developer of apps and looking at increasing your downloads, change that hat!