The Business of Mobile - Make Money with Android, mobile advertising and App Store Optimization

Thursday, December 8, 2016

Coming back to mobile app and games development.. The horror!

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Due to some personal stuff needing focus, I've kind of left this mobile development scene over the past year.

A couple of weeks ago, I thought I'd come back into this and rock the world. But boy, was I in for a shock.

Friday, January 22, 2016

The #1 Way to Fail at Mobile Apps Business

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We all want our mobile apps and games to succeed. I know I always want mine to be a success.

There has been one very obvious reason for almost all of my failed mobile games.

And that reason is...

Monday, January 18, 2016

A mobile apps business strategy: one app a week?

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The distribution platform for mobile apps and games is so "free", that there are almost no barriers to entry. Neither is there much stopping one from publishing.

So, Ketchapp has decided this year they would be publishing one game a week. Are we in for a digital dumping ground?

I would say what Ketchapp has planned is one way to look at the business of mobile apps and games. (The other view is about complexity and higher quality and life of apps and games, a story of another post).

Apps Portfolio & Growth


I always advice anyone starting off in this to build your portfolio of apps. Use the apps to cross promote newer apps. I've always recommended this strategy to get the ball rolling and growing.

After understanding what Ketchapp has planned, I realised that the app publishing should not just stop at entry level.

Even when you have grown your portfolio, as a small duck, its still an awesome idea to keep growing your might and keep flexing the muscles.

Build Momentum and Avoid Drowning


If you can do one game a week, by the end of the year, it will surely help you get some exposure somewhere. Damn, sometimes this feels like buying the lottery.

But let's face it, if small studios like Ketchapp is flooding the market (and looks like the flood is from many sources), you may want to join in the flood too or you'll be drowned out.

Cheers!
Bill

Tuesday, January 12, 2016

Waiting for the Indie of 2016

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The year before, it was Dong Nguyen's Flappy Bird. Last year it was Hipster Whale's Crossy Road.

What would the hit of 2016 be? Be sure to look out for 2-word game titles, with the first one ending with letter "y" (Angry Birds, Candy Crush, Clashy Clan, I can go on and on...).

These games should be major inspiration for us indie developers. They show that it's still possible to make it in the app stores.

They also remind us that often times, simple ideas go higher than the more complex ones.

So keep working on it, maybe you'll hit the next big one?

Here's to the indie of 2016!

Cheers!
Bill

Thursday, January 7, 2016

A Review of Heyzap's Updated Cross Promotion Tool

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If you've read my blog looking enough, you'll know that I love Heyzap. They're pretty cool, have great developer relation, well performing ads, and their dashboard provides quite some useful tools.

Also, if you're a long enough reader, you'll know that I've placed a very high importance on cross promotion to drive an apps growth.