Wednesday, October 29, 2014

Of successful apps, and failures!

My last post on the cartoon mini golf game highlighted what I thought was my best game yet. Unfortunately, it was a total disaster in terms of getting downloads.

The mini golf game barely broke the 10k downloads mark at the end of the first 30 days.

Compare this against the football goalkeeper game which I did a case study on, it was really a disappointing achievement.

But that's the reality here. The mobile apps business is a real beast, and its really tough to tame it.

From what I've read, Supercell makes an estimated $1.3m from Clash of Clans daily. Their 2nd outing, Boom Beach makes about 10% of that ($130k daily). Guess, relatively speaking, Boom Beach isn't quite what they would call a success.

And really, what's there with Rovio besides Angry Birds (milked and reskinned to the max) ? It really looks like they are a 1-hit wonder (yes, yes, I know there are other games too, but they are no where near the pig killers).

The point is, I'm not picking on these great companies. If anything, I would love to achieve what they have. I'm just trying to highlight how this app space works.

One day you're flying high, and you decide to make it better the next round, and BANG! You're shot down. Its worse when its one of your better efforts, and when we are just a single developer with limited budget. There is NO guarantee that a better piece of work is gonna be more successful.

Since releasing the mini golf game, I've published a few more games. One is an infinite air race game (looks like its not even gonna break 2k downloads in 30 days).

Another is an infinite ski racing game, too early to tell how it would perform, but its not off to a good start.

And a couple of days ago, I published a cartoon themed football flick game ( where you flick footballs to a target in a cartoon setting world). This game started off pretty good from the looks of it. There is hope that this one might make it.

Will it repeat the performance of the goalkeeper game? I'm hoping it does, maybe even better than the other game. Hey, we can believe & hope!

So, if you've got a game that did not perform, or a disappointing app, dont feel down. It happens to all of us, even to the great masters.

The secret is, do you have what it takes to stay in the game long enough to see a difference being made?

Cheers! And success to all!
Bill

Monday, September 22, 2014

Download and Play the Best Mini Golf Game on Android!

Aloha!

I've just published a mini golf game on Google Play. It's basically the 2nd edition of my Cartoon Mini Golf Game series (the one released last year hit 1m downloads in less than 1.5 months, making it my first mega hit!).

cartoon mini golf games
Cartoon Mini Golf Games 2 set in cartoonish little islands


Sunday, September 14, 2014

Heyzap Basic4Android Library and Demo App

Due to popular demand (OK, OK, there were only 2 requests, but that sounds popular enough), here is the Basic4Android Heyzap library along with a demo app on how to use it.

Do sign up with Heyzap with this link if you haven't. They are running a trial for developer reference, and they're giving out to new developers a $10 bonus once you've hit 100k impressions (*T&C apply).

Sign up link.

IMPORTANT!! BEFORE YOU DOWNLOAD AND USE THE LIBRARY!

Please note, Google now requires the advertising ID to be used when available on a device for all ad related stuff. Now, if the advertising id is not available on a device, you are allowed to use any other identifier, provided there is a privacy policy detailing this somewhere. I suggest you mention this in a simple privacy policy and link it in your Google Play app page.

Heyzap uses an intent approach to get the advertising id of a device, and falls back to non advertising id when it is not available. Therefore, you don't need to add the google play services thing in, but the privacy policy is a must.


Here is the download of Basic4Android:

Download

Do note, Heyzap mainly show game ads, thus it is more suitable for games or related apps.

Good luck! And I hope you'd feedback on their performance once you've hit the road with them.

Cheers!
Bill

Tuesday, August 26, 2014

Publishing & Monetising a New Mobile App - Week 4

About a month ago, I published Football Games Goalkeeper 3D on Google Play. It is a football game where you control the hands of the goalkeeper to prevent the football from entering your goal (and cracking your screen).

The following is the final week performance in terms of downloads, ranking and monetisation of its first month alive on the Google Play Market.

Thursday, August 14, 2014

Build Your Portfolio of Apps

I often get emails and messages from fellow developers about my experiences and stuff.

One common question that I've received often is "What my advice would be for a beginner app developer?".

Now, I'm no master or guru here, neither have I achieved much major achievement that I should be dishing out advices, but I do believe that I can share my experiences.