Thursday, January 5, 2012
Battle of the Walls - AppBrain vs Leadbolt!
The ultimate showdown that you've been waiting for.
Which wall would stand the fight!
Allright, enough drama!
Offer Walls or App Walls (or whatever walls) is a way of displaying offers or apps to the user in your app. The walls here could list a few items, thus giving the users exposure to more than 1 advertised product in 1 glance. This way there is a higher exposure to "ads" than say a normal banner in an app could show you.
I have used 2 of these walls in my apps, one from Leadbolt, and another from AppBrain (yes, I was suprised when I found out that they had advertising too!).
I had option to use the AppBrain SDK before the Leadbolt's wall option was made available.
For AppBrain, since I use Basic4Android to develop my apps, it required a wrapper library to be developed. I managed to write the wrapper up in a very short time (impressive I tell you, since I am no Java coder!). The integration process into B4A apps was super easy.
I was in constant communication with Uwe Maurer from AppBrain. I was suprised to find out that he was one of the co-founders of AppBrain! His support has been really good.
For Leadbolt, no SDK integration was required. All you needed to do was either add a webview in your app and load the given URL or launch the default browser with the URL. Implementation was a piece of brownie (not a fan of cakes...), and as always, the support from the AM is superb.
What matters.. show me the Money $$$
Well, it all comes down to the money you'll make off of your android app.
For me, AppBrain's implementation has so far outshone Leadbolt in the battle of the walls. The difference is HUGE!
For comparison sake, I implemented the walls into one of my most downloaded app, Volleyball Tapp!
After testing for about a week, Leadbolt generated less than $1 from the wall. I decided to move back to AppBrain for this game.
In contrast, on the first day of the wall update release, AppBrain generated over $4 from that one game alone!
On daily basis I have been getting between $1.xx to $2.xx from AppBrain. It has gone below $1 for the past couple of days, but this is expected as after the holiday season, advertisers budget goes down too (having same effect across all ad options).
As off now, AppBrain rules the wall. I still have much faith in Leadbolt, and I am guessing as they get more advertisers and more interesting ads, the revenue from their wall implementation will improve too.
AppBrain is in the midst of improving their reporting screens (according to Uwe), so hope we can get better reporting tools from them soon.
As for Leadbolts ads, I am going to try showing the wall automatically everytime a user quits the app (previously it prompted the users if they'd like to see the offers and the users had option to say "no"). Lets see how that performs.
Do let me know if the walls have been doing fine for you, and how your revenue difference from them has been. Also what is your strategy in implementing the wall?
Cheers! - Dont be humpty dumpty!