The Business of Mobile - Make Money with Android, mobile advertising and App Store Optimization

Wednesday, January 4, 2012

Tip: The great idea, and a niche!

Posted by with 4 comments

You're Brilliant!

Having an amazing idea for an app is fun! You're going through your daily life, and you realise hey, you should make a todo app to help you list out all the stuff you wanna do.

Thats awesome. You're not gonna make much money with that though. Not with android, and not unless you're lucky (pretty confusing statements there).



You see, the ideas you have are really good. Everyone could use a todo app (heck even I am in the midst of making such an app).

The real issue here is how are you, as a small (most likely a 1 person army) gonna compete against the monster big names? They are evil i tell you! Can you compete against Evernote or one of the bigger todo list maker?

Well, seriously, you CAN! You'll need a pinch of luck, an ounce of socialing, a bucket of marketing, and maybe, just maybe a little pocketful of money!

Shoot them small..

What you can, and should do, instead is make or find a niche. You've got a brilliant idea, now make it brilliant-er! (I should trademark this!)

The idea that you can get a focused app would have lots of benefits:


  1. It helps you make a smaller and simpler app (the dismay of a failed app wont be too bad..)
  2. You will have people who have just that specific needs
  3. You can make 1 app into many niches (this is the where the money really is made!)
  4. Hmm, there was this other thing... 

What do you do?

Back to our sample of todo apps. Here are some niche ideas :


  1. A shopping list - have special offers showing in the app, recommend good pricing options, highlight when a user is having an unhealthy item on their list
  2. A work list - list with multi-level options, such as a reminder when a deadline is near, an option to keep track of the time spent on each task, contact details and syncing with calendars
  3. A blog tips list - Useful for bloggers, you write in a list of TOC for your blog, or some tips that you get while you're in a train, and upon clicking each item, you are presented with a big text input area to write in your content, option to email the blog entry or to post to your favourite blogging site
  4. A child immunization schedule - key in all your kids details, and their immunization schedule could be auto presented (based on date of birth), and users are allowed to modify the dates, with a reminder feature via alarm, sms and email (twitter too if you please) (heck throw in facebook too while you're at it!)
  5. ToRead list - a list of books that you want to read, and from this, work out some recommendation for users to get related books, give links to your amazon affiliate links so that when they buy the books, you get some revenue!

Steal them please.. 

I beg you!! Oh, do leave a comment if you decide to steal any ideas here, or if they motivate you in any way! Share a link to your app, I'll download it (if it is free, the cheapskate me!) and give u an amazing 5 stars and a +1 rating!!!

You see, the above list has a standard core to it, you just need to make a todo list once, and you can then fine tune the app and release multiple different apps. Besides getting a niche app you now have multiple apps, which give you more exposure to more people to get more money to spend me!

It's applied...

I've taken this idea and implemented on my streaming radio player apps. I have one classical music app, and another rock music app which has only the titles different, and a url difference which loads the different tracks! (Somehow the classical one has much more downloads, and is one of my top money maker!)

Dont just stop there though, make more of everything. You just need to niche it!

Till the next time...

Sayonara (hey I just niched the goodbye!)

-Bill

4 comments:

  1. you are funny... u must have a cool sense of humour. hey thanks for the article.

    ReplyDelete
  2. Hi,

    Thank you for the wonderful comment. Yeah I do have a cool sense of humour. It helps in reducing the wrinkles!

    Cheers!
    -Bill

    PS - I've always wanted wrinkles on my forehead like Mel Gibson! FREEDOM!!!!

    ReplyDelete
  3. I'm pretty sure you can get wrinkles just by laughing (crossed fingers for you! ;)

    ReplyDelete
  4. LOL! You made me make funny faces to see how the wrinkles go at 6 in the morning! Thanks!

    Cheers!
    -Bill

    ReplyDelete