Monday, February 27, 2012
Leadbolt's Rich Media Unlocker
How are your money making strategy progressing? I hope you're doing great. This month of February has been my highest earning month ever with Leadbolt. I've hit $100 a few days this month!
Lock and Load!
One new strategy I am using is content unlockers. Content unlockers allow you to lock up a certain aspect of your site or app, and allows access (unlocks) once someone has clicked the ad. You can lock any content, for example access the final level of your game by unlocking it, or access an additional feature of your app by unlocking it.
I've previously used Leadbolt's content unlockers in my app with little success. What I did then was I selected the 4 banner ad type unlockers. I thought that this would give the most exposure of ads to a user, and thus hopefully get a better conversion rate. But it turned out wrong somehow. I really need to understand why showing 4 ads at a time did not give back the expected returns.
Rich Media to make your Rich!
I've recently updated some of my games and added in rich media unlockers. Now, when I create unlockers, I always allow users to close the ad without clicking the ad. This would at least not piss your users off since they have an option of closing that large full screen ad. (Check out my Basketball Juggling Game to see the ads in action)
Rich media unlockers have been performing really good. Those apps that have this now generate between 25 to 50% more revenue from these ads alone. Again, let me emphasize the need of volume. You need many views of your ads to get a good return. The ecpm is pretty high for these ad types, and I am quite surprised at the returns.
Leadbolt also allows your to customise the appearance of your locker ads, so that they look like they are part of your app. This would help in better conversion of the ads!
Lock your apps up!
Give this ad type a try. It might not be suitable for more serious app types (like business apps), but work really great for games and entertainment apps.
-Bill (after notification ads, I am now a firm believer in the rich media unlockers!)
PS - Sign up with Leadbolt if you haven't, and start earning real revenue from your apps!