Tuesday, February 28, 2012
SellARing, Sell your Soul, and the Press
I've been contributing to lots of money making strategies and libraries for the Basic4Android community, and as such, I have to take the libraries further by applying them into my apps. Things like these has its risks and dangers. No doubt, the feeling is still quite exciting.
What is that I hear?
SellARing is a new ad company which is making its presence heard (pun intended!). It is very innovative (I wonder what the founder was drinking when the idea struck!). It makes good sense to me too. I mean, instead of listening to just the normal ring tone before a person answers the phone on the other side, you could optimise that space for an audio ad eh?
From my point of view, this idea could work in the long run. I made the wrapper libraries for this ad company, applied it into my Tennis Juggling Game and released it to the markets. I really wanted to test what the extra permissions would do to user reactions.
And then... it stopped ringing!
I knew from the get go that this would be a disaster. But, being a daring person (a trait that has grown into my life ever since Android revenues have been higher than my day job!), I decided to whack those permissions for calls interception and GPS location into my app and get it out. I really wanted to see how it went with the library.
Well, I found out quite quickly that it was not worth the effort. They have a horrible fill rate, and their eCPM isn't that great either (Sorry SellARing, eCPM of around $3 doesn't cut it for me anymore). I had some not so nice ratings due to the permissions and downloads dropped, and the best part? I received a mail from the London's Sunday Times asking me why my app needed the permissions!
Ok, now, I did set the record straight with the Sunday Times, explained to them why the permissions were in, informed them that I have removed the offending ad and permissions, and even wrote an apology on the android app's market description. Really, the ad implementation was just not worth it.
Now my app is (in-)famous! Google for "tennis juggling game intercept call" and you will get many links to the article on this. Oh well, maybe there MIGHT be a positive impact from this? Who knows?
The advice.. oh please speak, the wise one!
The wise one says, be careful with what you implement and what permissions you use!
I learnt this lesson the hard way, though not much impact was to my revenue. For now, I am really happy just making simple games and apps with my current ad formats!
So, sorry folks of B4A. To save you the trouble, I wont be releasing the sellaring library. You're really better off without it!
Here is to me spying on you visiting my blog! Muahahahha!
PS - At least I am in the papers! :P