Mobile Apps - Release Strategy

Hey folks, and welcome to a brand new week. And the end of April.

As the month comes to an end, I think it is a good time to reflect on stuff, on your apps, on your monetising strategy, and looking forward, whats the plan going into May?

Although I mentioned that April was a slower month that previous ones, the last couple of days has seen a very good boost for my revenues from Leadbolt, AppBrain and AppLovin. Admob too to a certain extent. Now Airpush? Lets not get into that shall we?

A while back, one of the regular visitors here, Bojan, asked about games release timing. Let's talk something about this. Hope we can get feedback and ideas from others too.

Blog Exclusive - Smaato Banner Ads for Basic4Android

Hi all,

This blog, besides being a place for me to share experiences about the various mobile advertising implementations in my apps, it will also be a place where Basic4Android users can get some more useful stuff.

To start it off, here is Smaato's banner ad library. I can't say much about their performance as I have not implemented their ads in my apps. But it is another option for all you B4A people!

Also please note that I have not used it extensively. Ads are being shown, but I have not fully tested it. If you're using it, please do feedback. Use on your own risk!

If you're not a B4A user, but have experience with them, please share your experiences too!

>>Download<<

Stay tuned for more libraries!

Cheers! -Bill

A slow April - Is mobile advertising dieing?

Hi, and welcome to a brand new post.

How is your April doing? For me, and many other developers, April has been a slow month. My revenues have gone down a bit. Not so bad though, I'll get to that later.

AppBrain - Get smart, get rich!

Hi all. After an anger filled week with rubbish from Airpush being highlighted, lets move on to better news.

Have you read my earlier posting on the Battle of the Walls? Back then I recommended AppBrain as the best option for ad revenue from walls. Today, let me give you further updates in this.

Airpush - Even more reasons developers should stay away!

Hi all,

My last posting of the Airpush's fake eCPM to attract developers has gotten quite an attention. That posting alone shot this blog's page views to above 300 in 1 day! A new record. Thanks for the support!

Now, we could have used some feedback from Airpush, and finally there is some.

AppLovin Review - The journey so far..

Hi all. No motivation Wednesday episode yesterday, thought I'd give you a break :D

Anyway, as promised (and delayed, as usual with most IT related work), here is the review of the 10 days of April with AppLovin's social mobile advertisements.

Millennial Media - B4A Library Revived

Hi people,

A quick one...

Those using Basic4Android, there is a new release of the Millennial Media library on the forums. It fixes the old version which stopped showing ads, and is now in a new thread here:

MM Library for B4A

Currently only supporting banner ads.

Have fun! And do share your experiences with them if you have any.

Cheers!
-Bill

Airpush Review - Where is the Promised CPM?

Hi all! How are you doing? Pretty tensed episode here on Airpush, and my opinion to the fact that they aren't playing fair to their developers.

Are you using Airpush? If you are, how's your CPM been doing? Ever since you started?

And if you are not, and you are planning to use it, what is attracting you to it?

AppBrain Library Updated

A quick little update, the AppBrain library for Basic4Android is updated to version 1.1.

It now has option to always show interstitial ads and is compliant with the manifest editor (B4A V1.8).

Get the latest SDK from AppBrain's site and update to this latest wrapper library.

Also, I've received the payment for March from AppBrain, it has been 2 months now that their payment term is at Net5! Awesomest!

Cheers!
-Bill

The effects on top of the charts

I was wondering why my Christian music app has been having wonderful download counts recently, beating my all time high download Classical Music app even. It has been for the past few days the top downloaded app (making over 900 downloads yesterday alone).

Maybe, just maybe Easter is around, and more people are feeling a little holier-than-thou? Maybe it is the end of the world coming up? 2012? Anyone got any updates on that?

Well, actually the app is sitting at a comfy 17th spot on the Top New Free Music & Audio apps chart in Google Play. Here is the screenie (it might be differently placed for different countries):

And the downloads chart (from AppBrain):

So there, thats the feeling of being somewhere near the top. Better enjoy it while it lasts!

Amen!
-Bill

Motivational Wednesday - Taking Chances

We all have our problems. For some it is financial, for others it could be health, time, an annoying neighbour. You see, when you don't take an action to rectify these problems, when you don't make yourself bigger than them, they will crush you!

AppLovin Ads - Social Advertising - Library out now!

Hello and welcome to a brand new week?

How was March? My revenues were slightly lower in March compared to February (not by much though), mainly due to a drop in eCPM from Airpush. Have anyone of you had similar drop from Airpush?

Innovation

The Mobile Advertising industry is truly becoming innovative, and as has been said before, the number of ad agencies that are popping up is really astounding. I often get emails from various ad agencies asking me to integrate their ads into my apps. While these invitations are nice, I just do not have the need as of now to add in more ad networks. I am quite maxed out.