Hello and welcome to a brand new week?
How was March? My revenues were slightly lower in March compared to February (not by much though), mainly due to a drop in eCPM from Airpush. Have anyone of you had similar drop from Airpush?
InnovationThe Mobile Advertising industry is truly becoming innovative, and as has been said before, the number of ad agencies that are popping up is really astounding. I often get emails from various ad agencies asking me to integrate their ads into my apps. While these invitations are nice, I just do not have the need as of now to add in more ad networks. I am quite maxed out.
I took up sellAring previously because at that moment I had the capability to add in the ring back tone ads into my apps. Plus it was a whole new innovation. It did not displace any of my other ad networks. Many other networks I have had to keep them aside for future reference if I were to implement their ad networks.
A new approachNow, I was approached by an ad company last week, and upon looking at what they had to offer, I immediately signed up for their library, and got the wrapper out. Basic4Android folks can get it here.
AppLovin is a new mobile advertising company on the scene. They currently offer banner and interstitial ads.
What made me sign up with them is their take on mobile social advertising. This is really new, and I believe they might have just pioneered this.
ElaborationWhat social advertising does is it adds a social / contacts effect to the ads. Now instead of getting ads such as "Download this awesome game", you get and ad like "Play Bill to a game of Bowling" (example if you have a contact called Bill).
As a developer, I can understand why this would work. When you see an ad that has your contact's details (picture and name) shown, you're more likely to click the ad. I am getting between 9 to 10% CTR for the past few days for my banner ads.
As for advertisers, they too will benefit from this model. People clicking more of their ads, and the payout is only when someone downloads the app. (CPA based ads from my observation).
The futureI am also told that they aim to better the eCPM of other banner ad networks. So far that has been true.
AppLovin is still new and I am hoping this one grows much better. I have updated a number of my apps to use their ads. Lets see where this one goes. It is quite certainly gonna start a new trend for social mobile advertising, just like sellAring has done for caller ring back tones.
Give it a go, and do feedback!