Anyway, as promised (and delayed, as usual with most IT related work), here is the review of the 10 days of April with AppLovin's social mobile advertisements.
The StatsI've gotten the green light from Rafael to share the stats including the eCPM. Lets have a look at the table (click for a larger view):
It is not bad really. It does seem to perform better in eCPM than my ads from Admob. But in terms of revenue, there is still much to be desired. Moving my apps to AppLovin did of course reduce my Admob revenues.
The ConcernGranted they are new, and I am sure still working out lots of stuff. But just implementing AppLovin alone is not going to get you the best revenue. I like to highlight the concern of one of the regular readers of this blog, susu, when I first posted about AppLovin (and the SDK for Basic4Android).
The ads we see are quite limited. I am seeing maybe 4 different apps advertised, with variations of course. The problem is, when a user is not interested in the apps advertised, or they have already installed the apps advertised. You will be losing out on repeat users in this case. They will most likely not click the ads any more after probably once.
An IdeaThe ads in themselves are very attractive, which is proven by the CTR you see above. That is a very solid CTR for banner ads. Showing your contact's names and pictures is a real good way to attract people to the ads.
What I would suggest though, is that the ads be shown interchangeably with another ad network of your choice. An ad network that uses CPC method. For my games, I have a menu screen and an in game screen. Users usually spend more time in the game itself. I'll be changing my in-game ads back to other networks, and the menu ones will remain with AppLovin. This hopefully will maximise my returns to the max.
Another approach could be to run AppLovin ads the first time your app is ran. Second time you show the CPC ads of other network. Then maybe after ever 3 to 5 runs, show AppLovin again. I'm thinking it will give a better result as you get the best of both worlds, the CPA ads and the CPC ads.
ConcludingHow's your AppLovin ad implementation performing? Give it a go, and try showing the social ads.
What I like:
1 - The ads are really attractive
2 - Gives a high CTR
3 - Gives a high eCPM
4 - 100% fill rate!
5 - very responsive contacts, this is a very important aspect for me *****
6 - easy implementation
What I haven't liked:
1 - The ads are pretty limited in variations
2 - Need some CPC ads, if they have this I wont have to look at implementing other ads in
3 - Missing house ads option, but well, the fill rate of 100% makes up for this, just that if we wanna promote our own apps, a house ads option would be awesome
Overall, I am keeping my faith with this one.