I went to the main AppLovin's site as usual to check on my daily earnings, and was surprised to the changed home screen. I went through the screens again to see what it was (I missed it the first time around as I was on a different tab in my browser). And WOAH! What an awesome awesome idea!
AppLovin, the company that brought to us a more personal level of social ads, is doing the evolution magic yet again. This time, it would benefit the developers a whole lot more. Let's see.
The New Stuff
Firstly we have our usual (not new anymore) banner and interstitial ads. These ads are awesome in that users see ads with their contact details in the ad itself (name and picture). This increases the CTR of the ads. The payout is awesome too since it is CPA based. The problem as higjlighted in my previous review of them was that the ads could miss out on giving us a CPC type of revenue. Thus my integration of them is only on some screens, and a suggestion of rotating their banners with other banners ads.
New addition: Social Push. Get updates of your favourite games sent to you as a notification message. If you're wondering if this will be bad like the notification ads, then my opinion is no. The messages would be updates to your favourite games, and stuff like knowing that your friend has just passed a certain level in the game. Benefits to developers? Well, notifications like this will bring the user back to the game or app. Allowing the developer to keep the app alive longer on the user's device.
Remember, as app developers using ads, the more your app is used, the more your revenue potential is!
For the Devs!
From the looks of it, the new features of AppLovin are really geared towards giving both the user and the developers a better experience from their apps. I am not sure how exactly the integration is going to be. Or whether the user can opt out of certain stuff themselves.
All these will be known sometime next week or the week after. AppLovin are fine tuning the stuff right now.
In short, the new additions gives us developers 2 extra advantages - a potentially higher download count, and a potentially longer app life!
I'd suggest you give them a try. Get ready for the evolution. Hope the B4A library wont be too tough to make.
And pssst - I've been told they will be looking at integrating with other development environments too! Hope it works out as I'd love to explore beyond Basic4Android too.