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Sunday, May 13, 2012

Location permission.. shall we?

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After a busy week, we meet again! How are things going where you're at?

Ad revenues are still not at the peak that they should be for me, looks like it is headed to a slower month for me this May. Hang on for updates on the Mobfox video ads and cyberbounty progress report coming up.

Back to the topic of the day, I have been thinking about the location permissions, and how that will go for developers and users alike. Share your thoughts too.


Understanding users


I understand that people value their privacy. Me too. Obviously I would like to keep my whereabouts to myself. Where is the line drawn though?

Your Ad Here

Look at it this way. I am using an app, and I see ads. Sometimes I get ads that are applicable to certain locations. I really don't want to see ads that gives me a free burger for every other wedges that I buy in Timbuktu, when I am having a stroll in Mogadishu. Ok, I know it does not happen that way, ad providers use the IP and give out ads relevant to your country or location.

What would be interesting is, while taking that stroll in Mogadishu, and ad pops up telling me where I can get a tank to run away from the approaching AK-47 wielding mob at where I am located. Won't that be a blast?

To a more realistic level, promotion can be done by advertisers to where you're at. It is like knowing that there is a 50% discount over at Dominos Pizza, when you're just about to enter the California Pizza Kitchen. It will really build the ad industry. Giving a better value to advertisers, to users, and to developers too (read: more kaching!).

The acceptance issue


Going back to a time long ago, when banner ads were unwelcome. I wasn't around when the banner ads started popping up. I was still with Windows Mobile 6.1 (oh the torture!). But according to someone (I think it was my neighbour), the banner ads made many users unhappy. It was an intrusion into their private space.

Over time, banner ads and interstitial ads have come to be accepted. Notification ads too are becoming a norm now (though I doubt any apps with notification ads will ever get featured in Google's Play, any thoughts on that?).

With this , I'm guessing over time, people will start accepting their location permission being accessed to provide more useful ads.

The force is strong with this one..


What can really make a difference? Well, just like how other ad types are now getting better acceptance, when we developers get together, and make that move, the changes can happen.

Sure, we might get a 1 star rating here and there. Try to educate the users what the permissions are for. Try to explain to them the benefits that they will have. And always allow them the option to turn such an access off.

Have I added these permissions in? No, not yet. I am still trying to figure out if it will be worth doing it.

Concluding


Anyone got any experience with this, did permission details improve your ads revenues and such? How was user's backlash?

Lets get it right here. One of the blogs that I read Droid-Blog's April revenue report stated the problem he has with sellAring integration.

Well, although I have previously said that with the reduced permissions, it might be a time to re-look at sellAring, looks like it still has not been good on the user's acceptance side. It would change over time, and I do hope it improves as I think sellAring is a great idea. But let's not get ourselves into a damaged situation by adding in permissions that would downgrade our apps.

Cheers!
-Bill


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