Firstly, the title of this post is for 2 separate items that I wanna share. Not that Amazon gives crappy eCPMs. Read on to find out.
The bull has arrived!A word of advice or "friendly warning" to all developers that are wondering about ad networks and the money you can make.
Ad networks are really businesses. And businesses aim to make profit. Just like I do with my apps, and like what you'd do with your apps. They attract developers, especially new ones who are still lacking to the real life of mobile ads with wonderful wordings. "Earn 300% more than the other network", "Developers get on average $20 eCPM". These are all, total bull!
So, here is the advice: Stop believing in eCPMs!
Really, eCPM is calculated AFTER you get the revenue. Your app could be downloaded a thousand times, and the ad network could promise $20 eCPM. But if no one clicks your ads (for CPC type ads), your eCPM is $0. Wasn't it $20 eCPM that was promised? Now, if you do get clicks, the eCPM calculated would be different if 1 person clicked the ad, or if 100 people clicked it.
So, really, stop believing in eCPMs. Look at results, look at what you get in terms of dollars, as thats what's gonna end up in your bank account. I've used a bazzillion different ad networks, and have never achieved their advertised eCPMs, not even with Leadbolt, my favourite ad network.
Kudos though to AppLovin for not over exagerrating their eCPMs, and I am often close to the promised levels.
The Amazon Appstore Expands.Amazon appstore is expanding. Users from UK, Germany, France, Italy and Spain (did they pick the countries based on Euro quarter finals list?) will be able to access your apps for download.
I have so far had very limited success with Amazon's appstore. I think I won't even call it success. Anyone has any experiences with them? Good or bad?
What I am interested though is to try furthering my sold apps, and releasing them with no ads on the Amazon's Appstore. Not my usual modus operandi, but I've searched, and it seems developers make better money from Amazon than they do via Google's Play. Hey it is a business after all! Plus an additional stream of income won't hurt.
Will keep you in the know on how this goes.