The Business of Mobile - Make Money with Android, mobile advertising and App Store Optimization

Tuesday, July 3, 2012

Jelly Bean and the demise of notification ads

Posted by with 7 comments

Quite an interesting feature of the Jelly Bean iteration of Android is the ability to disable notification's from apps. Some developers been asking if this means the end of our revenue sources. Let's implement sound based ads! 



World Domination

Well, it will be a while before Jelly Bean takes over the world. As it stands now, ICS just broke the 10% mark, while Gingerbread and Froyo are rocking it out at 63% and 17% respectively (sourced from thenextweb.com).


Your Ad Here


As developers of Android monetising via the ad model, it is important that we spread the source of income. Ad technology, especially on mobile, has evolved and advanced quite a bit, and there are so many monetisation options open for us to choose and use. Icon, notification, app and offer walls, banner, interstitials, video, more notifications.

Ring a Bell?

Notification ads have been great money makers, and probably will still be for a while. It is going to take some time till Jelly Bean has any impact on us, and by then, maybe sound based ads like sellAring might be the next big wave.

Hey, new ad type would give you some good revenue, at the expense of negative reviews. It is the tradeoff between the money and the ratings. But not always. There are many apps that still get some good ratings despite using notification ads.

Life's Good

So, relax and enjoy the good life. Someone will come out with newer ad types maybe? And maybe it is also time to look at other avenues, iOS, Windows Phone, web, Facebook, Chrome store and PC/Mac/Linux stand-alone? You can make money via ads from those platforms too you know.

Cheers!
-Bill

7 comments:

  1. I'm very happy with the feature in JellyBean.

    One of the key issues with the notification issue was that you couldn't even figure out which app was responsible. That's a serious problem, it removes choice from the user and then immediately becomes a platform problem (which they have obviously seen fit to rectify).

    Whatever happens, I'm glad Android notifications will remain useful. Unlike iOS where whenever I see the permission for Push Notifications I automatically think SPAM.

    Another big thing is the push technology itself will now carry proper payload. Which will mean less need to sync and hence better battery life than comparable iOS apps.

    The loss of the technology by the way doesn't mean the loss of revenue. The budget will simply wind up somewhere else. Mobile Ads are still delivering a lot more bang for buck compared to any other medium, and even if inventory stays flat, the budgets can still grow about 5x.

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  2. Hey Eric,

    Pretty well said. Yes, mobile ads is performing great, and I too do not see it heading down anytime soon.

    Looking forward to new innovations in the mobile ad space.

    Cheers!

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  3. This is a positive thing in my opinion. Before 4.1 if user do not like notifications but he like app = uninstall, now, he can disable it and you still have a user. Second, Google need to slow down with new versions of android we are at least a year far from 50+ percent users with ICS and there is a huge probability that 4.1 would not go alive in high numbers because manufactures working still on 4.0 and at this tempo there would be 4.2 or .3 when they starts porting on 4.1. After all there is a lot good ad formats, for example, video ads, virtual money, full page ads and so on.

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  4. That's a very important point. Users don't have to uninstall our apps just because we are using notification ads.

    But, I am guessing, it will initially start a barrage of 1-star ratings and mass uninstalls once users find out which apps are using the ads :D

    Be ready for the shift..

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  5. It can be done even now on any version of android (phone do not need to be rooted) with addons detector app. This app detects all add networks used by app and not only that it detects used game engine too and all permissions used by app and some other staffs. Very useful app by the way, I just want to say that there is a dozen ad detectors already and this just one more, official one. It probably would hurt developers but I am sure that ad networks already working on some workaround solutions.

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  6. I don't really understand why android users are so worried about anti-virus programs. It's android, for god's sake! There are no known viruses out there for it. And if there is, only less that 1% of users are the once affected by it. I can't believe people will pay $75 for Dr.Web app just because they get an ad-notification which can easily be dismissed. Actually I can't believe they pay $75 at all for an anti-virus app for an Android phone. It boggles me. Just don't download anything outside the android market and you will not get any "viruses". It's their cheapness that drives them to do something that doesn't make sense.

    They need to understand that it's a free app that needs some funding somehow. And that there is an alternative paid app (usually) which usually does not cost much.

    With all that being said, I'm just glad that there are still android users who are willing to support developers out there.

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  7. Very well said AVillardo.. these anti virus companies seriously are over exaggerating the issue.

    But that is business I guess. As the saying goes, one man's meat is another man's poison..

    Cheers!

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