IN YOUR FACE!
I was out doing the weekly grocery shopping at the local Tesco outlet, when this lady walked by, and she had this black t-shirt on with the wordings "The Wanted" on it. Really huge.... words, seriously, the wording just shouted out at me.
And guess what came to my mind? Notification Ad! LOL!
The "ad" of the band popped up, when I was least expecting it, and while I was not watching the TV or listening to the Radio! Awesome eh? Long live notification ads!!!
No More Aggresive Ads
I removed Leadbolt and Airpush notification and icon ads from my Google Play apps in mid-August. Up till now, I am not confident in Google's stand on the issue of these ad formats, so I am staying away from them for now, even though there have not been any concrete evidence of apps getting suspended due to these ads.
Airpush did have ads going around with the title "New Message", which could have landed developers into much unwanted trouble. Looks like they have cleared that out.
I think ad networks need to be extra careful on their side too on how the ads are going. Developer accounts could be at stake here.
Holy Grail... Your Mileage Might Vary
Many new developers often come to blogs where other developers share their experiences. It is good, I too often visit other developer blogs and forums. But, guys, and gals, what one person gets for his / her apps does not in any way guarantee what you will get in yours. What I would suggest is that you try out stuff on your apps.
How ads work from one app to another very often differs. You can have 2 exactly same apps, and yet, the performance of the ads will differ. Promotion of the apps for example. If one app is downloaded more in Mozambique, you're sure the returns are gonna be lower.
Really, just do your tests, and see what works best for you and your app.
Also do note that some ads would be useless in certain stores.
For example, AppLovin ads are almost 100% likely to be Google Play linked apps. Now if you publish your apps on other markets like SlideMe or GetJar, do remember that these markets are mainly accessed by devices that don't have the Google Play market built in. Your ads are basically gonna go to waste, especially if you're using a CPA type ad network. The same if you're using AppBrain, and I think Leadbolt too.
Go for the CPC types instead for these markets. Admob has many ads that are not app related, and when clicked, brings the user to a web page.
Also, this is one reason why Airpush ads work in almost any markets. They have many ads that are linked to web pages, or downloads that are not on Google Play. You may consider using them on these alternative app stores.
Allright then... Hope you had a productive September, and an even better October. May Justin Beiber pop up IN YOUR FACE!