The Business of Mobile - Make Money with Android, mobile advertising and App Store Optimization

Thursday, September 13, 2012

2nd Unity3D Game - from Idea to Market in 4 hours!

Posted by with 25 comments
I've just released my 2nd Unity3D game to the market folks. It is a 2D basketball shooting / hooping / scoring game.

The best part, as the title mentions, it took less than 4 hours in total to get the game from idea to published in the market! All done in Unity3D, with not a single line of code written!

Give the game a go:


Some screenies:

The Game in Action

The very simple menu screen

Yes, the game is very simple and basic, but the fact is, with proper tools like Unity3D and some other plugins, you can start churning out games at a very fast rate.

Creating Impact


If you've seen my previous game, Impact Jumper, you will now realise a recurring theme in my Unity3D games. This is because I am planning on releasing a few "Impact" series of games. Here are some screenshots of another one in the making:

Flying through the air

It looks like Golf!


You can guess what game that is eh? There is another one with the idea currently running in my mind, will get to that after Impact Golf is out.

I am also working out other game types of course, still playing with the game mechanics for now. Await my announcements!

Monetization Strategy


I am using AppLovin for ads in the game. The plain old trusted banner ads. (Thanks susu for mentioning AppLovin had a unity plugin!).

The plugin by AppLovin was just ridicoulously easy to integrate, that I was so worried that I might be missing out some details. But no, it really was super easy! Great job AppLovin!

Let's see where this one goes then.

Impact Jumper Revenues


Impact Jumper, as I'd expected, did not take off as I would have wished it to. Thank you all for the support, but the game is simply not discoverable. It has gotten some pretty good ratings so far though.

I started the game with RevMob in it. I quickly got rid of them when they started paying out $0.02 per install for a full page CPA ad. Totally not acceptable!!!

I put Admob in, and immediatelly started making much more money then RevMob.

I then changed to AppLovin, and the revenues have gone back down again. AppLovin did not work for this game as there was simply no volume on it. CPA ad networks need volume to show solid results. I guess I will be returning to Admob again for that game.

Hope I will get better downloads for Impact Basketball which would hopefully make the revenues from AppLovin sweeter!

Lesson learnt: know when to use CPA and CPC ads, and avoid RevMob!


Cheers!
-Bill