The Business of Mobile - Make Money with Android, mobile advertising and App Store Optimization

Tuesday, February 5, 2013

StartApp Ads - Initial Review and Basic4Android Library

Posted by with 53 comments

Hey ya all... I've just posted the Basic4Android library for StartApp (this is a referral link). You can get the B4A library here.

StartApp is an icon ad network, and they pay on a per-installation basis.

StartApp Registration - Get $25


Register for StartApp with my referral link (click it, I know you want to!), and once your download hits 100 new installs, you'll get a bonus of $25 into your account, and yes, I'll get some bonus too.

StartApp First Days Review


Well, it looks pretty impressive. An app of mine, more popular in the US had about 157 downloads (users who opt-in for the icon ads) and made $2.51. While another app, with a more global distribution had 296 opt-ins and made $2.09 revenue.

It looks like the performance of these opt-in based icon ads could match up to the notification ad format.

Give it a go!

Cheers!
-Bill

53 comments:

  1. LOL, omg i can´t believe i registered with startapp 2 hours ago before reading your post! Got damn! Never mind eheh, i made some small tests with a small app and they seem to pay well eheh. Let´s see how things goes :)

    You said this could match the notification ad format? I thought appbrain was the best network for me. What network with push ad´s do you think matches the startapp revenue?

    ReplyDelete
    Replies
    1. Hi Steve,

      Here is a sample of how it would be. The following is with assumption of full US downloads.

      Startapp pays $0.055 per download, which comes to $55 eCPM (or revenue per download as they call it).

      Airpush, while I can't confirm the official eCPM for US ads, I say it is in the range of 1.xx to 3.xx range (don't believe their bullshit of higher eCPM).

      That's a huge difference.

      BUT...

      Push ads will be paying you many times while your app is still installed on the user's device, startapp pays you only once.

      In the end, I'd say it probably evens out.

      AppBrain is having a slow time these past weeks, as some other developers have shared the same opinion too. How's it performing for you?

      As far as push ads go, Airpush is the stronger push ad network now compared to Leadbolt. But then again, Airpush is performing pretty well due to their SmartWall.

      Delete
  2. Hum interesting, i never tried implementing notification ad´s because users just hate them very badly. And i do remember others saying and proably you saying we are going to hell using push ads lol :p

    I can confirm appbrain is performing worse that it used to perform. For months i never had below $0.10 per install and normally would get $0.20 per install now they give me between $0.08 and $0.14.

    ReplyDelete
    Replies
    1. Why'd you wanna go to heaven is beyond me... lol!

      I heard Ozzy Osbourne once say that he'll be in hell, and that we will all have fun!

      Delete
  3. LOL, okay so are you saying the money earned from push ad´s is more then worth it considering the bad reviews. That´s what i wanted to hear eheh

    ReplyDelete
  4. Hi guys,

    I used AirPush and SendDroid (push ad network) in the same app. Because my app is very hot (I think) and it's non-Google-Play-market so they can not complain or rate 1 star. The lession is "make hot app or do not publish to Google Play" hahaha.

    About AppBrain, its performance is very bad for my country now. My earning drops from $228/month to $94 then $44, $30 and last month it's only $14! I don't know what's wrong with AppBrain.

    ReplyDelete
    Replies
    1. Hahaha... awesome lesson there!

      January 2013 AppBrain gave me their worst performance EVER! Really bad drop... sigh!

      Delete
    2. Hi susu

      Do you mind saying what markets are you using? I never actually tried to publish outside the play store because i think there isn´t user base on other markets but i could be wrong.

      Also whats the best push ad network?

      thanks :)

      Delete
    3. Hi Steve,

      I made a website that the users can download my app directly. To promote it, I added some introduction with website link into another hot app on Google Play. And yes, it worked very well :D

      I used AirPush, LeadBolt and SendDroid for push ads and for my country AirPush is the best but Bill will not agree because LeadBolt is better for his country. So the best way is you need to try every networks.

      Delete
    4. Hi susu,

      Actually Leadbolt has been pathetic for me. I remember sometime in February 2012 I posted that I made over $100 from Leadbolt in 1 day. These days, I get between $10 - $15 from them... HUGE drop there.

      Airpush is the best push ad network for me now too.

      Delete
    5. I agree that AirPush is the best. I used to earn $1800/month with it. But the problem is Dr. Web said AirPush is AdWare, to my country people AdWare = Virus so they gave me very bad reviews and a lot of 1 star :(

      Startapp may have the same issue with Dr. Web too. I hope the users will not be angry about it.

      Delete
  5. Maybe I just a bit dumb. :D If I understand they pay you when user install some app via their icon/browser but what if user have 2 or 3 or ... 33 apps that uses same ad network? Who get the money from install? If you share with others then what is the formula?
    What eCPM you have with them, I mean on real one because every ad network has some crazy eCPMs like 50+ dollars? :D

    ReplyDelete
    Replies
    1. Hi there Bojan

      I also was confused first cause they work very differently from any ad network i tried before. They pay for each single download of your app. YES! Your app! But you have to keep in mind the following, they pay for type of user here is their table:
      New user U.S $0.055
      New user non U.S $ 0.01
      Returning User U.S. $ 0.01
      Returning User Non U.S. $ 0.005

      Keep in mind that returning users are users that already download other developer´s apps which already installed startapp sdk on their phone. In average you can get about $0.013 per download, so if you have an app that gets per day say 1000 downloads you can get $13 per day, it´s a good deal.
      You might ask how do they make money? Simple, with the icons they install on your user´s launcher phone that shows app walls :)

      Do use Bill´s referral link you will get a $25 dollar bonus for the first 100 downloads :)

      Delete
    2. Hi Bojan,

      Steve is right above. When you launch an app with Startapp in, you will get an opt-in dialog. If you click "yes" on the dialog, the developer gets the money (as per what Steve wrote).

      Now, when a user accesses the icon over and over again on their home screen, the developer does not get money multiple times. Developer only gets it once, when the user clicked yes on the opt-in dialog.

      As for the average, Steve's $13 per 1000 download is about right. Here are my stats so far:

      Downloads : 2227
      Revenue: $24.12

      Delete
  6. I think that I understand now. So you will have minimal CPM of 5 dollars (1000 returning non US users that accept SDK) and maximum CPM of 55 (1000 new US users that accept SDK) dollars but you do not generate money when some of them use their icon or search engine.

    ReplyDelete
  7. Yes, you explained in more details, now it is a clear. Thank you Bill. :)

    ReplyDelete
  8. Hi Bill,

    After 1 day, I have 430 downloads and earn $2.69, where's my bonus $25? Did you have $10 by reffering?

    ReplyDelete
    Replies
    1. Hi susu,

      According to the referral bonus page, the update will come after 48hours. Lets hope it does come :P

      I'll keep you posted once I see any updates.

      Update on earnings (total):
      Downloads: 3290
      Revenue: $35.48

      Keeping good so far. :)

      Delete
    2. susu, more days have passed, and all I see on my bonus page is that you have less than 100 downloads (which as you've written above, is not right of curse).

      I guess they are not updating their bonus page right.

      Looks like I've gotta buzz them up on it.

      Delete
  9. Until today I got total 1072 downloads and earn $6.75. I think these numbers are not correct because the download counter on my website said that I got over 5000 downloads since I used Startapp. I'm considering to stop using it (after Bill get his referral money).

    ReplyDelete
    Replies
    1. Hi susu,

      Please feel free to stop using them, don't need to wait till I get the referral bonus :P

      Btw, the 1072 installs on Startapp's dashboard is showing how many people click "accept" on the icon ads, and only for new users I believe.

      But then again, 20% opt-in rate is too low in my opinion.

      Delete
    2. Hi Susu dunno what´s going wrong with startapp for you, my numbers are fine i am getting 80% opt in rate, your numbers are not normal.

      Also i didn´t get any referral money from when i signed up in 7 February

      Delete
    3. Hi Steve,

      Startapp's rep replied on the Basic4Android forum that bonus payments will be in end of the month.

      The stats on my bonus page only has been updated once, and then no more updates, though new sign ups is shown.

      And yes, 20% opt-in is not normal

      Delete
  10. Hi Bill,

    AFAIK, Startapp keep asking users to opt-in everytime they start my app. So I don't think 80% of users keep clicking "decline" everytime they use my app. I started to think they are cheating developers :(

    ReplyDelete
    Replies
    1. Hi susu,

      This is worrying indeed. Hope they are not cheating. I do know recently they been the hot story around, and many developers have signed up with them.

      Still hoping they keep their words.

      Delete
    2. Hi susu,

      I just checked my bonus screen, and it shows that your account has contributed $35 to my referral bonus :D Thanks a bunch! Hope you get yours too!

      Delete
  11. Yeah! It's good. Now my app got over 2000 downloads and I see your next $150 bonus is coming :D

    ReplyDelete
    Replies
    1. Thanks susu :D hope you stick long enough... lol!

      Delete
    2. just curious i am receiving bonus from referring a friend but it seems id didn´t receive his $25 dollars yet did you receive it susu?

      Delete
    3. StartApp looks like don't update their dashboard accordingly (48 hours). Try writing to them.

      They did mention that the bonus will be added in at end of month. We'll see.

      Delete
  12. Hi Bill,

    Just want to tell you that my app got more than 10k downloads so don't forget to check for your $150 bonus :D

    ReplyDelete
    Replies
    1. Awesome susu! When you gonna hit the 1m mark? :D

      Their reports get updated very slow for referrals, I'll keep an eye on it :)

      Btw, did you get the $25 bonus?

      Delete
    2. Hi susu,

      I got the $150 bonus on my dashboard! :D Thanks for the support dude!

      Delete
  13. Hi Bill,

    1 million downloads in next 2 years if they not cheating (my counter is more than 30k downloads already).

    I didn't see any bonus :(

    ReplyDelete
    Replies
    1. Hi Susu,

      Ariel here, from StartApp.com

      Not sure why the bonus was not updated in your developer account, sorry about that!

      Can you let me know your developer ID? I will check it out right now.

      Thanks,
      Ariel.

      Delete
    2. Thanks for taking the initiative to reach out to developers, Ariel.

      Susu, do write to Ariel, should be sorted out soon. And let us know how it goes ok?

      Delete
    3. Hey all,

      Just to highlight, the issue with susu above was very promptly sorted out by Ariel of StartApp. That is a HUGE +1 to StartApp!

      Keep up the good support for developers Ariel and StartApp!

      Delete
  14. Yes, StartApp fixed it in 5 minutes! Ariel & Bill, thank you so much. :D

    ReplyDelete
  15. No $25 bonus for me. It seems like, you have to tell them in order to get it.

    Kind regards
    Jakob

    ReplyDelete
    Replies
    1. That really isn't cool. They really should look at why the processing is not working out. Many other developers have reported this issue.

      On the other hand, they did change their payment processing system early this year, and looks like it has caused some issues. Wonder if it is the same reason for the bonus payout missing issue.

      Delete
  16. Hi guys,

    I just received payment of Feb from Startapp but without bonus. How about yours?

    ReplyDelete
    Replies
    1. Hey susu,

      Sorry for the late reply. My feb payment did include bonus. Probably you will need to send an email to support again?

      Delete
  17. Any chance of a new Library / Wrapper for B4A, that supports the new exit ad?

    Kind regards
    Jakob

    ReplyDelete
    Replies
    1. With Appflood and Applovin ads, do you still need this? Hehe... will have a look soon. Maybe over the weekend.

      Cheers!

      Delete
    2. AppFlood has gone to be just as slow as AppLovin. Even AppBrain (who is on the way up again) is beating both of them.
      The only two, who keeps on paying, is Leadbolt and Airpush. They take turns on being the best - today Airpush wins and tomorrow Leadbolt beast them.

      Kind regards
      Jakob

      Delete
  18. hi bill,
    I have 318 downloads and earned $ 5.38 , n din't received my bonus $25?

    ReplyDelete
    Replies
    1. Hi Nishu,

      I am not sure if the offer is still on (i think it still is). Startapp takes a while to update the bonus amount. I think you should wait till end of the month.

      Or try sending their support an email to confirm on this.

      Delete
    2. I have same issue. My solution is: create support ticket and get $25 bonus. You can refer to this post(my personal reviews) to get some tips. http://forums.makingmoneywithandroid.com/advertising-networks/2543-%5Bstartapp-reviews-tips%5D.html

      Delete
  19. @Bill
    Thank for your sharing. I have been used your reference and got $25 bonus too. In addition to your reviews, i added some more points in my review, hope this is useful for some beginner: http://forums.makingmoneywithandroid.com/advertising-networks/2543-%5Bstartapp-reviews-tips%5D.html

    ReplyDelete
  20. @Bill
    Thank for your sharing. I have been used your reference and got $25 bonus too. In addition to your reviews, i added some more points in my review, hope this is useful for some beginner: http://forums.makingmoneywithandroid.com/advertising-networks/2543-%5Bstartapp-reviews-tips%5D.html

    ReplyDelete
  21. Hey susu,

    Can you help for new lib ?

    ReplyDelete