The Business of Mobile - Make Money with Android, mobile advertising and App Store Optimization

Tuesday, September 24, 2013

AppFlood and Their Misleading Ads

Posted by with 9 comments

Unhappy encounter

I recently encountered an BIG issue with AppFlood, and have decided to leave them till the issue is sorted out.

With Google's new developer policy out, I, like many other fellow developers was busy updating the apps to be more compliant. I was truly moving towards just having AppLovin and AppFlood (walls and panel ads) in.

And then it popped up. An ad of Candy Crush (even mentions "king.com" in the ad). I really was suspicious of this ad as I have not seen any big name ad shown on my AppFlood trials. This ad even used the icon of candy crush.

I clicked it, and it went to a web page (redirection as many ads do), and it started an auto-download of a Moborobo client. No sign of candy crush at all.

Now, this is clearly in violation of Google's policy, under "Impersonation and Deceptive Behaviour". Remember, anything and everything about your app is your responsibility as a developer. You show misleading ads in you app, you will be penalised.

More disappointment


Unfortunately, the more disappointing thing is when this was brought up to my contact in AppFlood, I was told this is usual practise when an ad does not cover certain location. Due to some technical issue between advertiser and AppFlood, someone somewhere thought I was located in a different country, and thus the ad was served to me.

Yet clicking the ad did something other than expected.

I don't believe the reasons given made sense at all. How can my location be wrongly determined?

Missed Revenues?


This is either a disregard by AppFlood or an opportunity taken by the advertiser on a loop hole on the system.

In the scenario above, I will never get the download counted as candy crush did not get downloaded. Instead someone somewhere made money by downloading a totally different app.

This might be a reason for getting so many clicks but a very low download (and revenue) count.

Goodbye AppFlood


So till AppFlood comes clean on this practise, I have removed them from my apps. What a shame as I was really looking forward to using their walls and panels ad format. And I then had to scramble to look at alternative walls type ad providers.

It is up to you to decide on what your course of action will be on this.

If I ever get an update from AppFlood on this, I will keep you folks updated.

Roger and out!
Bill