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The best time to NOT publish your apps and games

If you had asked me when was the best time to publish an app or game about a year ago, I would say to publish it in a related season or event.

But now, things have changed. Quite drastically in fact.

Seasons and events are a good source to get some eyeballs to your apps, but it also means competition is high. Terribly high in certain cases.

Look at this "mistake" I made recently.

I published a football game in conjunction with the World Cup 2014 in Brazil ( go Germany! ).

A day later, I decided to check out where my app is starting off in the top new sports game category. And I got the biggest shock of my android life so far!

The top new sports category had basically been transformed into the top new football games category! It was over flowing with football games!!!

AARRRGH! I really should have checked this category out before publishing.

Well, lesson learnt the hard way. It will be very tough to go up the ranks in this category, even if you did, with so many options, it will be hard to be outstanding here.

Remember, the first 30 days in the market is very important to get initial downloads and to get a good momentum going once the 30 days are over.

So, what are my next steps here? Well, I moved the game to another suitable category, doing some cross promo for it, and hope it will rise up there.

Let's see how it goes.

Lessons learnt:

1 - watch out for market timing issues related to events. You might really be releasing something in the "wrong time".

2 - check out the top new category listing to ensure there is a good variety of apps there. Releasing any sports games now is gonna be a bad idea. Its football all the way!

Have fun folks! And may the best team (Germany of course!) win!



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