Time to revive this blog!
Have you noticed the current top games and apps? The same games have been at the top of the charts since like forever! ( A year or so is forever in the mobile world).
Fiksu recently came out with a finding that the average advertising cost for app developers have gone up. It is more competitive and more expensive to get your apps discovered and downloaded.
The gap has widened quite a bit between the kings or rovios or supercells against the smaller devs.
In order to kill off competition, the top devs have been rather aggressive in dishing out money for ads, drowning other developers with smaller budget out. Well, you can do that when you have a billion dollars in your account.
So, here is the tough reality, advertising has grown expensive. If you're a small time dev, I'd suggest to hold off on spending that $200 on ads, it isn't gonna get you back much in terms of ROI. (Unless you get lucky of course).
Is it all doom and gloom for us then? Well, not quite. There are ways to get back to them. The playing ground is still open. How would you do that?
Well, that I will share in a coming blog post, at a cost of almost free. In the mean time, feel free to leave some ideas and opinions below.
For now, for all the small devs that are in the same boat as me, just get the games and apps out.
I love the saying "The harder I try, the luckier I get". I believe in that. You can too!