Skip to main content

The State at the Top of the App Charts

Time to revive this blog!

Have you noticed the current top games and apps? The same games have been at the top of the charts since like forever! ( A year or so is forever in the mobile world).

Fiksu recently came out with a finding that the average advertising cost for app developers have gone up. It is more competitive and more expensive to get your apps discovered and downloaded.

The gap has widened quite a bit between the kings or rovios or supercells against the smaller devs.

In order to kill off competition, the top devs have been rather aggressive in dishing out money for ads, drowning other developers with smaller budget out. Well, you can do that when you have a billion dollars in your account.

So, here is the tough reality, advertising has grown expensive. If you're a small time dev, I'd suggest to hold off on spending that $200 on ads, it isn't gonna get you back much in terms of ROI. (Unless you get lucky of course).

Is it all doom and gloom for us then? Well, not quite. There are ways to get back to them. The playing ground is still open. How would you do that?

Well, that I will share in a coming blog post, at a cost of almost free. In the mean time, feel free to leave some ideas and opinions below.

For now, for all the small devs that are in the same boat as me, just get the games and apps out.

I love the saying "The harder I try, the luckier I get". I believe in that. You can too!

Have fun.
-Bill

Comments

  1. Long time no see! Bill is back :D

    ReplyDelete
  2. Hey susu! Thanks! Been a while.... and am glad to be back... :D

    How are things on your side? Hope they're still rocking away awesomely!

    ReplyDelete

Post a Comment

Popular posts from this blog

Airpush Review - Where is the Promised CPM?

Hi all! How are you doing? Pretty tensed episode here on Airpush, and my opinion to the fact that they aren't playing fair to their developers.

Are you using Airpush? If you are, how's your CPM been doing? Ever since you started?

And if you are not, and you are planning to use it, what is attracting you to it?

Do you know the importance of the first 30 days on Google Play?

When releasing a new app, it is understood that it will rank far down the food chain. After all, your app is new and unproven just yet.

What Google has done on the Play store is that they have given new app an opportunity to live, a chance to get to a more respectable place in the world of the unknown, the Google Play ranking algorithm.

Which mobile advertising network should I use?

When it comes to monetising apps on the Android platform, mobile ads is one of the better options (IAP is probably the other alternative which is doing real good now).

A little while back, someone asked me what networks I use. Now, this is a list of networks I use. Not in all my apps though. And my ad network usage changes from time to time. So the following are just my choices, you MUST try out what works for you, as mileage really differs from developer to developer, and from app to app.


Preffered mobile advertising networks
The following are my preffered networks, and those that I would be implementing in my apps going forward (performance pending of course).

AppFloodUPDATE: I've dropped AppFlood till the issue here is sorted out.

AppFlood is really an awesome network. 100% of revenue goes to developers. The best payout system (net-anything, seriously!). Innovative ad formats, and a huge selection of ads make up only some of their good points. Their transparency on ads is aweso…