The Business of Mobile - Make Money with Android, mobile advertising and App Store Optimization

Saturday, July 5, 2014

App Development is Not a Zero Sum Game

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Here is what I believe is how the market functions.

There are downloads coming in for us developers everyday. Potential downloads at worst. Grab them!

Many new devices are purchased daily. Many new comers and new users on the mobile world. Many new kids that have grown up enough to have their own devices. (Yeah, thank their parents! :D )

There is no way that just because I got 3 downloads today, that would mean that you lose out on 3 downloads. It just doesn't work that way. The same 3 downloads are most likely to generate 9 more downloads of other apps as users further explore the application stores.

So I say, go get your apps out there. App development is not a zero sum game. The more you put out there, the more your chance of getting downloads. The bigger your pie slice gets.

And yeah, you get luckier too the more you do it.

Just avoid the spammy stuff will ya?

To the small indie app developers out there... I salute you!
-Bill


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