Skip to main content

Publishing & Monetising a New Mobile App - one week on...

And the stats are in.

About a week ago, I released a football goalkeeper game on Android's Google Play.

I've decided to share how it performs, in terms of downloads, rankings and money generation, to show that it really is a wild wild ride out there!

Read on for the delicious details!

The Rankings


The game has gained a little OK-ish ranking for the first week. There is a lack of momentum in it's gain which tells me that this is probably not gonna be big, unless some good pick-up happens in the coming week.

Here are the ranking by App Annie as of the writing of this blog post:


There are a bunch of "new" entries in the list, hope there is a much higher upwards move into the top 100 as the days go by.

Downloads


The downloads started off pretty solid. Day 2 had made over 500 downloads in total, and it has been growing. The rate at which it is growing though isn't much of a good amount. Thus another reason to believe this one might just be a mediocre performing game.

Here are the daily installs by device stats:


Again, would really wish the stats pick up. It is at number 20 on the top new sports games list on this side of the world, and that is a rather nice ranking. If it can get into the top 10 within the next few days, then there is a great potential of hitting over 100k downloads before the 30 days window ends.

Average rating is so far 3.8. My experience has shown that rating in itself isn't gonna affect you much as long as perhaps you stay above 3.0. My previous game has a ranking of 3.5 and is generating between 25-30k downloads daily. So there goes!

The Money


This is probably something that would judge if this was all worth it.

The game is using Heyzap as its monetisation option. And honestly, I am happy with its performance so far. eCPM is at $1.32 using only interstitials and video ads in the game.

Here is the game's revenue so far:


This means I have recouped my initial investment of the game assets and am already in profit. So yeah, not too bad in that sense.

Going Forward


I am gonna hope the game gains more momentum as it isn't at a preferred level for me now. Will keep you guys posted on how it goes.

Have an awesome day ahead! Hope you guys get more successful app launches out too!

Cheers!
-Bill


Comments

Popular posts from this blog

Airpush Review - Where is the Promised CPM?

Hi all! How are you doing? Pretty tensed episode here on Airpush, and my opinion to the fact that they aren't playing fair to their developers.

Are you using Airpush? If you are, how's your CPM been doing? Ever since you started?

And if you are not, and you are planning to use it, what is attracting you to it?

Do you know the importance of the first 30 days on Google Play?

When releasing a new app, it is understood that it will rank far down the food chain. After all, your app is new and unproven just yet.

What Google has done on the Play store is that they have given new app an opportunity to live, a chance to get to a more respectable place in the world of the unknown, the Google Play ranking algorithm.

Which mobile advertising network should I use?

When it comes to monetising apps on the Android platform, mobile ads is one of the better options (IAP is probably the other alternative which is doing real good now).

A little while back, someone asked me what networks I use. Now, this is a list of networks I use. Not in all my apps though. And my ad network usage changes from time to time. So the following are just my choices, you MUST try out what works for you, as mileage really differs from developer to developer, and from app to app.


Preffered mobile advertising networks
The following are my preffered networks, and those that I would be implementing in my apps going forward (performance pending of course).

AppFloodUPDATE: I've dropped AppFlood till the issue here is sorted out.

AppFlood is really an awesome network. 100% of revenue goes to developers. The best payout system (net-anything, seriously!). Innovative ad formats, and a huge selection of ads make up only some of their good points. Their transparency on ads is aweso…