The Business of Mobile - Make Money with Android, mobile advertising and App Store Optimization

Wednesday, June 18, 2014

The best time to NOT publish your apps and games

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If you had asked me when was the best time to publish an app or game about a year ago, I would say to publish it in a related season or event.

But now, things have changed. Quite drastically in fact.

Seasons and events are a good source to get some eyeballs to your apps, but it also means competition is high. Terribly high in certain cases.

Look at this "mistake" I made recently.

I published a football game in conjunction with the World Cup 2014 in Brazil ( go Germany! ).

A day later, I decided to check out where my app is starting off in the top new sports game category. And I got the biggest shock of my android life so far!

The top new sports category had basically been transformed into the top new football games category! It was over flowing with football games!!!

AARRRGH! I really should have checked this category out before publishing.

Well, lesson learnt the hard way. It will be very tough to go up the ranks in this category, even if you did, with so many options, it will be hard to be outstanding here.

Remember, the first 30 days in the market is very important to get initial downloads and to get a good momentum going once the 30 days are over.

So, what are my next steps here? Well, I moved the game to another suitable category, doing some cross promo for it, and hope it will rise up there.

Let's see how it goes.

Lessons learnt:

1 - watch out for market timing issues related to events. You might really be releasing something in the "wrong time".

2 - check out the top new category listing to ensure there is a good variety of apps there. Releasing any sports games now is gonna be a bad idea. Its football all the way!

Have fun folks! And may the best team (Germany of course!) win!



Monday, June 9, 2014

The State at the Top of the App Charts

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Time to revive this blog!

Have you noticed the current top games and apps? The same games have been at the top of the charts since like forever! ( A year or so is forever in the mobile world).

Fiksu recently came out with a finding that the average advertising cost for app developers have gone up. It is more competitive and more expensive to get your apps discovered and downloaded.

The gap has widened quite a bit between the kings or rovios or supercells against the smaller devs.

In order to kill off competition, the top devs have been rather aggressive in dishing out money for ads, drowning other developers with smaller budget out. Well, you can do that when you have a billion dollars in your account.

So, here is the tough reality, advertising has grown expensive. If you're a small time dev, I'd suggest to hold off on spending that $200 on ads, it isn't gonna get you back much in terms of ROI. (Unless you get lucky of course).

Is it all doom and gloom for us then? Well, not quite. There are ways to get back to them. The playing ground is still open. How would you do that?

Well, that I will share in a coming blog post, at a cost of almost free. In the mean time, feel free to leave some ideas and opinions below.

For now, for all the small devs that are in the same boat as me, just get the games and apps out.

I love the saying "The harder I try, the luckier I get". I believe in that. You can too!

Have fun.
-Bill