The Business of Mobile - Make Money with Android, mobile advertising and App Store Optimization

Monday, June 22, 2015

App Store Optimization - How to get more downloads for your apps fast

Posted by with No comments
There are a million things to do to improve your app store optimization (ASO). And language or translation plays a really important in that strategy.

Updating an Ancient Dinosaur


I recently updated an ancient game of mine on Google Play. This game, a football juggling game, was my first game out on Android.

Yes, it is ancient, and the museums have contacted me numerous times to get it listed beside the Dinosaur gallery. And it goes to show how far things have progressed. (If you're curious, those are just panels bouncing up and down.)

The drop in downloads


When I did the update to the APK (I removed all ads from it), what I was worried was if my old self-translated texts actually complied with Google's policies.

So I thought to myself, that I might as well delete all the translations, and leave the default English in. After all, it was not really getting much downloads anyway (and no more profits directly from it as I've removed all the ads.).

But I did keep an eye on the downloads, and it showed that drop. Check out the graph. See where I published the update. Right at the drop.

ASO translation impact on downloads
ASO - Impact of removing and adding translation to app downloads

Translations matter for ASO


As far as app store optimization goes, translation of store listing descriptions and title plays a pretty big role.

So I added in some translations (37 initially), as I wasn't really sure if the effort to add all the translations in was going to be any useful. And when I checked the results, it looks like it was a worthwhile effort.

App translation got me about a 200% rise in downloads.

Roller coaster and making your own luck


Will it always work out? Honestly, NO. It won't. And of course this is a small game with a very small download count. So the boost looks more visible.

But here is the deal. Say you are showing up at the top of searches for "futbol". Do note that you will have great downloads, not only from Spain, you will also get it from other Spanish speaking countries. And it also helps when a Spanish guy is searching for it in US.

App releasing and optimizing is an on-going strategy. You will need to keep fine tuning till it gets right.

After all the hard work, you will find luck. (Yes yes! Luck comes after hard work!)

So if you haven't used translations to your advantage for your ASO strategy, take a while, and try it out. It would hopefully give you a boost as it did mine.

Cheers!
Bill

0 comments:

Post a Comment