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What mobile app or game to make next?

A Million-Download App


I want to make another million download hit.

In fact, I want to make that every time I release an app.

But I know (and have faced) reality, and there are times I release simple, life-lacking mobile games. These are more for my satisfaction that I have completed another one.

Sometimes too, these come out of a challenge for myself.

I recently tried making a pinball game in Unity3D. It is published, with a modified and simplified gameplay. And it took just a day to do it. Ketchapp be the inspiration!

You never know when your release will be a hit , eh? Flappy bird probably best falls into this category.

The Secret to Mobile App Success

This really is a secret to mobile app success. Maybe not each and every app, but eventual apps.

So I sat down today, and tried to list out where I've been successful. I guess one of the mantras of successful people is, "do more of what works ".

My list went with the usual suspects. Golf games, soccer/football, pool/billiards, basketball games.

These are where I've found most of my hits. Games that hit a level that at least gave back a decent amount in revenue, especially beyond the first month.

While I continue to explore new fronts, aircraft dogfight and racing games, I know these are where I need to focus to continue a level of growth.

Its the same reason EA focuses on certain games year after year. Or why Rovio keep releasing more angry birds variants.

Once you find a formula that works for you, repeat it.

Of Angry Birds and Naughty Pigs


Do note though, that one person's formula will almost very likely not work for another.

So if you're thinking making "angry pigeons" is gonna make you a million download hit, you may want to think it again.

Create a portfolio of games, see where you get your hits from, expand on those.

Cross promotion comes in very handy in these cases too. A player playing a racing game is more likely to download another racing game.

And about the Translation


And speaking of downloads, my last post about the influence of translations on app downloads, well, it has continued to maintain its run. I added a few more missing translations, and it gave a slightly more upwards swing.

ASO - Download increase after app store description translations (click to enlarge)


Guess this time the translations came through.

Cheers!
Bill

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