Skip to main content

Mobile Game Development: Make a Great First Impression

An often missed point from many app store optimization topics is "great first impression".

First impression matters tremendously for any app, and more so for mobile games.

A first impression will hook a player longer. So make your first impression BIG!

Take a look at the intro of the first Half Life game. Or Elder's Scroll: Morrowind when you first step off the ship.

The impressions from these games are still fresh in my mind many years later. (OK. The Half Life one got annoying the 3rd time around).

When making your game levels, start off the game with one of your best aspects and effects shown.

Its often a habit to keep our best till further into the game, where we think that a gradual improvement will keep users wanting more.

While this may be true in some cases, it can also cause your users to forget about your game after the initial game play. 

Big impressive impressions, when it comes to mobile games, should also take place at the stores.

You want a potential user to be impressed when they first see your app's page.

Ensure your first 2 or 3 images are the ones with the biggest bang.

If you have a video, make that impressive (explosive!).

Avoid showing the title screen or the game menu as your first screenshot. I often see indies making these mistakes. It kills potential conversion.

So, go get this part of your ASO fixed and improve your downloads.

Cheers!
Bill

Comments

Popular posts from this blog

Airpush Review - Where is the Promised CPM?

Hi all! How are you doing? Pretty tensed episode here on Airpush, and my opinion to the fact that they aren't playing fair to their developers.

Are you using Airpush? If you are, how's your CPM been doing? Ever since you started?

And if you are not, and you are planning to use it, what is attracting you to it?

My First Unity3D Game Unleashed! - Impact Jumper!

And it is in 2D! LOL!

Folks, check out my half cooked, too-early-to-release, Unity3D Physics based game - Impact Jumper.

AppBucks Push and Icon Ads - Alternative to Airpush, Leadbolt, SendDroid and StartApp

We developers are always on the lookout for better monetisation options for our mobile apps. With the recent slow down on the mobile advertising scene after the December spending spree, people are starting to question the ad networks.

The thing is, there IS a slow down across all networks. It is weird in that in 2012, my revenues kept growing in January and February. Well, it looks like advertisers are also getting savvier and better using their funds on ads.

Let me introduce you to AppBucks (referral link).