The Business of Mobile - Make Money with Android, mobile advertising and App Store Optimization

Monday, June 29, 2015

What mobile app or game to make next?

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A Million-Download App


I want to make another million download hit.

In fact, I want to make that every time I release an app.

But I know (and have faced) reality, and there are times I release simple, life-lacking mobile games. These are more for my satisfaction that I have completed another one.

Sometimes too, these come out of a challenge for myself.

I recently tried making a pinball game in Unity3D. It is published, with a modified and simplified gameplay. And it took just a day to do it. Ketchapp be the inspiration!

You never know when your release will be a hit , eh? Flappy bird probably best falls into this category.

The Secret to Mobile App Success

This really is a secret to mobile app success. Maybe not each and every app, but eventual apps.

So I sat down today, and tried to list out where I've been successful. I guess one of the mantras of successful people is, "do more of what works ".

My list went with the usual suspects. Golf games, soccer/football, pool/billiards, basketball games.

These are where I've found most of my hits. Games that hit a level that at least gave back a decent amount in revenue, especially beyond the first month.

While I continue to explore new fronts, aircraft dogfight and racing games, I know these are where I need to focus to continue a level of growth.

Its the same reason EA focuses on certain games year after year. Or why Rovio keep releasing more angry birds variants.

Once you find a formula that works for you, repeat it.

Of Angry Birds and Naughty Pigs


Do note though, that one person's formula will almost very likely not work for another.

So if you're thinking making "angry pigeons" is gonna make you a million download hit, you may want to think it again.

Create a portfolio of games, see where you get your hits from, expand on those.

Cross promotion comes in very handy in these cases too. A player playing a racing game is more likely to download another racing game.

And about the Translation


And speaking of downloads, my last post about the influence of translations on app downloads, well, it has continued to maintain its run. I added a few more missing translations, and it gave a slightly more upwards swing.

ASO - Download increase after app store description translations (click to enlarge)


Guess this time the translations came through.

Cheers!
Bill

Monday, June 22, 2015

App Store Optimization - How to get more downloads for your apps fast

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There are a million things to do to improve your app store optimization (ASO). And language or translation plays a really important in that strategy.

Updating an Ancient Dinosaur


I recently updated an ancient game of mine on Google Play. This game, a football juggling game, was my first game out on Android.

Yes, it is ancient, and the museums have contacted me numerous times to get it listed beside the Dinosaur gallery. And it goes to show how far things have progressed. (If you're curious, those are just panels bouncing up and down.)

The drop in downloads


When I did the update to the APK (I removed all ads from it), what I was worried was if my old self-translated texts actually complied with Google's policies.

So I thought to myself, that I might as well delete all the translations, and leave the default English in. After all, it was not really getting much downloads anyway (and no more profits directly from it as I've removed all the ads.).

But I did keep an eye on the downloads, and it showed that drop. Check out the graph. See where I published the update. Right at the drop.

ASO translation impact on downloads
ASO - Impact of removing and adding translation to app downloads

Translations matter for ASO


As far as app store optimization goes, translation of store listing descriptions and title plays a pretty big role.

So I added in some translations (37 initially), as I wasn't really sure if the effort to add all the translations in was going to be any useful. And when I checked the results, it looks like it was a worthwhile effort.

App translation got me about a 200% rise in downloads.

Roller coaster and making your own luck


Will it always work out? Honestly, NO. It won't. And of course this is a small game with a very small download count. So the boost looks more visible.

But here is the deal. Say you are showing up at the top of searches for "futbol". Do note that you will have great downloads, not only from Spain, you will also get it from other Spanish speaking countries. And it also helps when a Spanish guy is searching for it in US.

App releasing and optimizing is an on-going strategy. You will need to keep fine tuning till it gets right.

After all the hard work, you will find luck. (Yes yes! Luck comes after hard work!)

So if you haven't used translations to your advantage for your ASO strategy, take a while, and try it out. It would hopefully give you a boost as it did mine.

Cheers!
Bill