Skip to main content

A mobile apps business strategy: one app a week?

The distribution platform for mobile apps and games is so "free", that there are almost no barriers to entry. Neither is there much stopping one from publishing.

So, Ketchapp has decided this year they would be publishing one game a week. Are we in for a digital dumping ground?

I would say what Ketchapp has planned is one way to look at the business of mobile apps and games. (The other view is about complexity and higher quality and life of apps and games, a story of another post).

Apps Portfolio & Growth


I always advice anyone starting off in this to build your portfolio of apps. Use the apps to cross promote newer apps. I've always recommended this strategy to get the ball rolling and growing.

After understanding what Ketchapp has planned, I realised that the app publishing should not just stop at entry level.

Even when you have grown your portfolio, as a small duck, its still an awesome idea to keep growing your might and keep flexing the muscles.

Build Momentum and Avoid Drowning


If you can do one game a week, by the end of the year, it will surely help you get some exposure somewhere. Damn, sometimes this feels like buying the lottery.

But let's face it, if small studios like Ketchapp is flooding the market (and looks like the flood is from many sources), you may want to join in the flood too or you'll be drowned out.

Cheers!
Bill

Comments

Popular posts from this blog

AppBucks Push and Icon Ads - Alternative to Airpush, Leadbolt, SendDroid and StartApp

We developers are always on the lookout for better monetisation options for our mobile apps. With the recent slow down on the mobile advertising scene after the December spending spree, people are starting to question the ad networks. The thing is, there IS a slow down across all networks. It is weird in that in 2012, my revenues kept growing in January and February. Well, it looks like advertisers are also getting savvier and better using their funds on ads. Let me introduce you to AppBucks (referral link).

My First Unity3D Game Unleashed! - Impact Jumper!

And it is in 2D! LOL! Folks, check out my half cooked, too-early-to-release, Unity3D Physics based game - Impact Jumper .

StartApp Ads - Initial Review and Basic4Android Library

Hey ya all... I've just posted the Basic4Android library for StartApp (this is a referral link). You can get the B4A library here . StartApp is an icon ad network, and they pay on a per-installation basis. StartApp Registration - Get $25 Register for StartApp with my referral link  (click it, I know you want to!), and once your download hits 100 new installs, you'll get a bonus of $25 into your account, and yes, I'll get some bonus too. StartApp First Days Review Well, it looks pretty impressive. An app of mine, more popular in the US had about 157 downloads (users who opt-in for the icon ads) and made $2.51. While another app, with a more global distribution had 296 opt-ins and made $2.09 revenue. It looks like the performance of these opt-in based icon ads could match up to the notification ad format. Give it a go! Cheers! -Bill