Skip to main content

What's in store for the apps business in 2016?

With the new year, comes new beginnings. And let's start this one off with what's in store in the world of apps and mobile games business.

Every year, changes take place. And in order to reap the most benefit from these changes, you should keep up with the happening trends.

This 2016 will be no different. And here I share some possible focus areas for your apps business.

Virtual Reality


If you hang around the gaming space, you'll realize 2015 introduced a "new" toy into the market. The VR goggles thingy!

VR is getting hot, and seems to be easily accessed by more people. Sure, pricing wise its beyond what most people will wanna spend money on.

But history has shown that over time, prices of goods come down (especially when China gets "creative") .

It would be great to look at how you can make your games especially, VR ready. New market with very little competition right now.

Remember, a fart app made over a million dollars back when it apps were new in this world. Be the pioneer!

What I would love to see though is VR combined with Google Glass!

Wearables


Smart watches and glasses are just the tip of the iceberg when it comes to smart  connected wearables. It would be awesome to see how these grow in 2016.

I was hoping for a more aggressive growth of wearables back in 2015, but it hardly made a splash.

There's still hope this year with Google getting their butts back to a better improved implementation of Glass.

Android, Apple & Smart TV


More specifically, Android and Apple TVs. Just today, I received an email from Google stating a 1:1 support for apps implementation for Android TV.

It's really awesome when Google goes out of the way to help developers achieve success. And this email just shows how big a deal Google is going to make of the Android TV this year.

If you have mobile games and apps suitable for TV audiences, get this going too. It is going to be the console killer!

Not quite dead Consoles 


Speaking of consoles, what happened to OUYA? It's fun supporting the underdog. And I had wished much success for them, but really, they are nowhere to be found.

This reminds me of the Firefox OS smart phones. You see, to be a success, these devices need to get out there and reach end users, and not just coding geeks.

Yes, both OUYA and FxOS had pretty good developer support, but with hardly any noticeable marketing effort to reach out to end users, there is probably zero growth with these products. (Damn it, now this reminds me of some of my apps too!)

Besides, their competition is really too big. But remember the David vs Goliath story?

BRICS


The other thing to take note of is emerging markets. Brazil, India and Russia have huge huge markets that will be getting online this year. New folks on the block!

Take the advantage here. Advertising is still cheaper in these countries. At the same time, know that people from these countries are less likely to spend money on IAP or premium paid contents.

Work out alternatives on how you will monetize these markets. If possible, make customisations that caters to them. Indians love their Bollywood! Brazilians love football. What about Russians? And China and Spain?

If / When Google Play gets accessible in China, there will be a flood of downloads headed your way. Yes, most phones sold in China are equipped with alternative stores native to China, but remember there are still a big numbers of internationals working there. Plus a small percentage of Chinese can equal the population of some other nations.

Onwards to 2016..


So, I wish you luck in your ventures this year. Hope you will find success in more than one field! And we'll see each other more often!

Cheers and a wonderful 2016!
Bill

Comments

Popular posts from this blog

Airpush Review - Where is the Promised CPM?

Hi all! How are you doing? Pretty tensed episode here on Airpush, and my opinion to the fact that they aren't playing fair to their developers.

Are you using Airpush? If you are, how's your CPM been doing? Ever since you started?

And if you are not, and you are planning to use it, what is attracting you to it?

My First Unity3D Game Unleashed! - Impact Jumper!

And it is in 2D! LOL!

Folks, check out my half cooked, too-early-to-release, Unity3D Physics based game - Impact Jumper.

AppBucks Push and Icon Ads - Alternative to Airpush, Leadbolt, SendDroid and StartApp

We developers are always on the lookout for better monetisation options for our mobile apps. With the recent slow down on the mobile advertising scene after the December spending spree, people are starting to question the ad networks.

The thing is, there IS a slow down across all networks. It is weird in that in 2012, my revenues kept growing in January and February. Well, it looks like advertisers are also getting savvier and better using their funds on ads.

Let me introduce you to AppBucks (referral link).