Coming from a technical background myself, I at one point really hated anything out of coding. I mean, it excites me more making a new app than it is trying to change the color of the CTA button in the latest cross promo image of my last game. But its changed recently. I really love the challenge. And Marketing is one helluva challenge! The Marketing Hat As a one man show, I'm constantly changing hats. I'm the developer, designer, coffee maker, product tester , publisher, and the marketer too! And at this stage I love marketing as much as I do coding. And it would do you good to embrace it too, even if you're outsourcing the hat. What App Marketing Is Marketing is like leading a bunch of horses to the water. Whether they drink or not, well, that's where sales come in, but I'll leave sales for another day. How do you get the horses to the water? How do you tell the horses there is water in the first place? How are you going to attract more horses