Airpush Review - Where is the Promised CPM?
Hi all! How are you doing? Pretty tensed episode here on Airpush, and my opinion to the fact that they aren't playing fair to their developers.
Are you using Airpush? If you are, how's your CPM been doing? Ever since you started?
And if you are not, and you are planning to use it, what is attracting you to it?
Big BangAirpush came onto the scene pretty big. Offering a unique (at that time) mobile advertising implementation, and a super high CPM. That was great really, when you started. It is not great anymore.
Just last week, one Robert from Airpush sent me an email, inviting me to use their platform. Hey, don't you check your database before sending out the invitation emails? I am already a developer with your platform. I rechecked my old emails, and I have received email from this Robert sometime last year, but he NEVER responded to any replies or queries. Way to go!
Angry BirdWhat really pissed me off was, in the email, it was written that we could achieve a CPM of $6 - $15! Are you <nasty word> kidding me? I have hardly even gotten 50% of the lower end during the better days! These days it is at around $1.5 - $1.6 range. I am making even more from my banner ads than I am from Airpush!
There is something totally wrong with Airpush. They hook new developers with very good CPM when they start, slowly dwindling down. I have Leadbolt notification ads in my apps too, but Leadbolt's revenue has been growing continuously.
QuestionsSo many questions need answering:
1 - My installs are growing every day, yet my pushes from Airpush is stuck around 10,000 range. Why?
2 - Why does my revenue for each day fluctuate throughout the day? I would see, for example, $19 one moment. Re-check a little later, and it is down at $18?? Did some pushes get un-sent? Returned to sender?
3 - Why is my CPM going lower by the day? Yet Airpush can send a mail out to attract me with $6- $15?
4 - The "Live Chat" on the dashboard has been stuck at "Offline" since ever!
5 - Today's average CPM $6.51??? That's been stuck there since forever too!
6 - Airpush is known to send out ads that auto download apps into user's phone. Not cool really.
No AnswersThere are surely more issues with them. And I am not getting any proper answers from Airpush's people. Robert has not replied my email. Johnpaul (another Airpush fellow) told me that some problems seem to have arisen ever since Google changed the Market to Play (no, seriously?). Anyone care to explain on these?
I've checked with some other developers, and they too are having similar results. They get so excited when they start off with Airpush, but over time, it converts to Airbull.
Push yourself awaySo, if you're a developer and are planning to use notification or icon ads, I strongly urge you to look elsewhere. Give Leadbolt a try. There are other options too out there, like appenda or startapp, though I have not tried them.
It would be really good for Airpush to start playing fair with their developers, we are, after all, helping them with their business, risking our apps to get 1 star ratings because of the push ads. We will pack and leave if we have no reason to stay on!
>>Read the follow up here.<<