A slow April - Is mobile advertising dieing?
Hi, and welcome to a brand new post.
How is your April doing? For me, and many other developers, April has been a slow month. My revenues have gone down a bit. Not so bad though, I'll get to that later.
The cycle of lifeThe mobile advertising world goes through a cycle every year. Now, remember, when you are riding this boat (a rollercoaster to some), you have got to treat it as any business.
A coconut drinks stall on the beach isn't gonna get good business during rainy days. Likewise, we will have slow months in our pursuit of the advertising moolah!
So, April (and May too it seems) are the slow months. I've read (and experienced) September is another slow period.
The going gets toughWill you get through these months? Ok, here is the killer point. If you do get through, you're really making it. Honestly, this is where people will go "Nah, this wont work! Mobile advertising is pure rubbish! Bill is taking us for a ride in his blog!".
The option is yours, I will be still be around. I am making plans to further this. Mobile ad spending by advertisers is growing tremendously, you just need to get a small bite of that, and you'll be pretty well off.
My AprilI am having slow downs on all ad networks that I use. Well, almost all. AppBrain's interstitial implementation has almost doubled the revenue from AppBrain that I got this month. Really, their walls work.
Now, although I have some slow down across all networks, AppBrain's wall implementation has really "saved" me up to a certain level. It has made the impact not too bad.
Wise wordsWhich brings me to an advice. Spread your ad income! Don't rely on a single ad network. Things can go bad anytime (like it is doing with Airpush for so many of us). Make money from a variety of ad sources. Have you played Draw Something? Have you noticed the ad networks? They have banner ads and they have interstitial ads. I believe their banner ads are from more than 1 network. And their interstitials are from Greystrips.
Also, spread your apps. Make apps of various categories. Sometime some stuff come into season while others go out of season.
Till next post!