Leadbolt, Unity and the Hype!

An update on and from Leadbolt

So, the last posting about Leadbolt's revenue dropping did get some attention from Leadbolt.

We got some word from them on the Basic4Android forum, and I received a communication from Frank Brenes, Director of Business Development at Leadbolt. Basically they are saying that things are going great at Leadbolt. And we should see some upwards movement in July. We will keep an eye and I'll report in on this.

So far July hasn't had an upward start at all for my Leadbolt account. If anything it looks like about to hit a record bottom for me!

Your Ad Here

Enough of that, when shit happens, we should always know of other ways we can work our way out. Thus the reasons I am looking at other avenues for revenue, like sales and other ad networks, and also the iOS and web releases of apps.


I have decided to create a new blog where I will share my Unity progress. Hang on for it to be announced here. 

Oh! And please don't laugh! I know I am no artist, but lets see where this goes shall we? Here are a couple of screenshots of my first game in progress. I think I will be releasing it very soon. Just no freaking ideas on the background!

The main menu. "More" button brings to RevMob's interstitial ad

In-Game. It is tilt controlled, with bonuses randomly popping up which gets you bonus points (d'oh! thank you mr obvious) 

This game is actually a re-make the my drop down platformer game. At first I thought I'd just stick with blocks dropping and such, but then I thought I might as well make it a little more polished with 3D models (which for my current game were generously donated by http://eatsheep.com/ , an awesome looking game).

The original classic platformer that started it all!

There is still some stuff to be done with it, but I'd probably release it first and then add more features.

This game uses RevMob as the ad network. Will probably add more. The "probably" being that this game is most likely NOT gonna garner enough downloads to be worth my time investing in it much. But I am using this as a learning experience.

Building the hype

The new blog that I am gonna start for my Unity development will be mainly for publicity reasons. I will be publishing progress news on development as well as hopefully promotional stuff for the games.

This is one aspect many of us overlook in the build-up of our games and apps release. Then when we release the game or app, we wonder why there aren't any downloads for it. It has happened to me countless amount of times. But hey, we all learn from our mistakes.

Will this new site make the games million dollar makers on launch? It won't, but it should help promoting the apps in the long run. This section is totally new to me, and it will be a major learning experience. Stick around, and join in, maybe we all can learn something from it.



  1. I'm hoping leadbolt is true to its words =)

  2. so far it isn't... still going lower...

  3. please could you show me some statistics or a rough approximation

    I am averaging under 1 dollar ecpm

    Also, only about 1 in 3 of my "new users" is showing up as an impression, do you know why this may be?

  4. I think that increase that leadbolt talked about is now slowly showing. I'm seeing some increase in my daily revenue. Not as significant as I want it to be but definitely still a good sign.

    @Sam, unless you are using multiple companies for advertising, i wouldn't worry too much about ecpm. I would just look at it as "how much did I earn yesterday?" and compare it to the other days and see which direction you are heading. If it's good then you're on the right track. If revenue's declining significantly then you might need to look for alternatives. Just my thought.

  5. Hey folks... sorry to be missing for a while :)

    Sam, AVillardo is right, eCPM really is there to blind us developers into thinking of ad networks. I've not been a believer of eCPM as really it never reflects what you'd be earning.

    And AVillardo, are you really seeing increase in Leadbolt? Mine is still heading lower, that airpush is often on par with it these days :(


  6. Bill, the increase was not significant. It was like that for a couple of days, then it went to my normal revenue for the next couple of days. And now it's decreasing again. I am not really sure what is going on. This month is very inconsistent. But i think overall i'm doing better this month compared to last month's.

    How about you?

  7. It is the lowest month for me this year, but airpush is the only one with an increase instead..

  8. Has anybody seen Google Play's revised ads policy? If not, here it is.

    Ad Policy
    The policy below covers all ads that are implemented in and bundled with apps. These rules are important in maintaining a positive experience for everyone using Android apps from Google Play. Be sure to check back from time to time, as these policies may change.

    Developer Terms apply to the entire user experience of your application/extension
    Please be aware that Google’s Developer Distribution Agreement and Developer Program Policies (together, “Developer Terms”) apply to each application (“app”) as well as any ads or third-party libraries bundled or made available through the app. Offer your users a consistent, policy compliant, and well communicated user experience.

    In general, ads are considered part of your app for purposes of content review and compliance with the Developer Terms. Therefore all of the policies, including those concerning illegal activities, violence, sexually explicit content, and privacy violations, apply. Please take care to use advertising which does not violate these policies.

    Ads which are inconsistent with the app’s content rating also violate our Developer Terms.

    Ads Context
    It must be clear to the user which app each ad is associated with or implemented in. Ads must not make changes to the functioning of the user’s device outside the ad by doing things such as installing shortcuts, bookmarks or icons or changing default settings without the user’s knowledge and consent. If an ad makes such changes it must be clear to the user which app has made the change and the user must be able to reverse the change easily, by either adjusting the settings on the device, advertising preferences in the app, or uninstalling the app altogether.

    Ads must not simulate or impersonate system notifications or warnings.

    Ad Walls
    Forcing the user to click on ads or submit personal information for advertising purposes in order to fully use an app provides a poor user experience and is prohibited. Users must be able to dismiss the ad without penalty.

    Interfering with Third-party Ads and Websites
    Ads associated with your app must not interfere with any ads on a third-party application.

    Has leadbolt already reviewed this revised policy? Should I be concerned? Is leadbolt's notification ad still in compliance with this newly revised policy?

  9. Leadbolt say they are compliant, I say they are not. I might be wrong as I am not sure how the notification ads look like now for leadbolt.

    Leadbolt's notification ads dont show the source app that created the ad. I believe this is not allowed :

    "It must be clear to the user which app each ad is associated with or implemented in"

    Also, content unlockers without close buttons looks like not allowed too.

    Here are a couple of places this discussion is carried out in:




    Lets get the views of other devs too.

  10. I was able to talk to my account manager, very nice and helpful guy btw, he said they will be releasing an sdk in the coming weeks to ensure compliance with google play. I don't think they will just let their business go down the drain like that, hopefully.

    And to be honest, google play's new policy is a little vague in some areas. It's almost as if they really didn't want to add the policy but they kind of had to, to make their users happy. It's also a little scary because it leaves a lot of room for your app to be arbitrarily taken down.

    But I guess all we can do is wait 30 days from now.

  11. I agree on the vague-ness. It is now purely up to Google to decide if something is wrong. And if our apps are taken down, I doubt we will get proper reasoning over it too, knowing how Google works.


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