3 Steps to Increase Mobile Ad Revenue in 2013
Hey folks, it is 2013, and hope your mobile business is thriving!
2012 was, I'd say, finally, the year of mobile advertising. And it is supposed to get better this year. I don't think the momentum will slow down in 2013, so get your apps and games in high gear!
Let's make some money!So, you wanna increase your mobile ad revenues this year? Who doesn't? Here let me share a few tips and directions on how to go about with your app's revenue increment in 2013.
1 - Increase downloadsSimple point, more downloads equals more ads display equals more moolah! It is all about traffic. This is probably the 101 in business education, you just need more customers.
It has gotten rather tough now, with the competition increasing daily, and apps count currently at a ridiculous number in the market. It will require some work, not gonna be easy.
How will you increase the downloads? I'd probably re-work on the app-store optimisation bit. Mainly better icons and graphics. This area has been my main weakness, hope I can get some divine/un-divine intervention and get some better art out.
There are also other ways to increase downloads. These include :
- cross promote your apps
- make more apps
- advertise (pick a CPA type ad network please)
- forum postings (never worked for me and many others, but who knows?)
- get some reviews from famous sites
- make an awesome blog like mine (muahahhaha!!), and you will make some friends who will help with the initial downloads when you announce them (again, thanks to all that have supported with my previous app releases!)
- social media (achievements and bragging rights postings to social sites can help in increment of downloads)
2 - Increase active installsActive installs, not downloads, there is a difference here. This is an important aspect of how Google ranks your app in the market. How do I know? I dreamt it last night.
Create apps and games that will make users stick with it for a longer time. Make more levels, make more achievements (people just love them badges), make leaderboards in-game.
Stickiness of an app will help propel your app up the charts, which will drive more downloads. The more app time a user has with your app, the more ad delivery opportunity you have, which means the more money making opportunity you have. If you're using push ads, this will give your apps a longer life in generating the revenues.
3 - Optimize your adsThe ad networks, in my past experience, each have their ups and downs. I've often seen people complaining that a certain CPC ad network has dropped in eCPM. Complaining alone is not gonna work. You need to take action. Move, and change your ad network provider.
You should also experiment to see which ad network will make it worth your effort investing in them. Time changes every second (d'oh!), your apps need to keep up with it. Besides, this also means you release a new update of your app on the market, which is a good practise every now and then to refresh your audience.
Buying a Ferrari
I won't be buying a Ferrari this year for sure. The money can be better invested in making a better life. But I am planning on increasing my mobile ad revenue.
What about you? Got something planned? Any additional steps to the above to share?
Hope you have a wonderful 2013!