Nintendo, The Missing Giant in the Mobile Games Scene
Probably a new trend is about to start, and might change the mobile game space as we know it.
One giant woke up a little late. Maybe they did wake up early, but decided that they aren't gonna get into the mobile gaming space.
Nintendo is probably the last big name missing in the mobile space. And as many must have predicted, sooner or later, they had to get into this space.
And now they are. The pressure must be really great, and let's face it, not keeping up with tech will surely be a tech company's demise.
Its not like we have a lack of Mario clones in the first place. There are better options sometimes out there, and updated to be great on mobile.
On that count too, any indie developers using their IP in the stores better get your acts clean. Who knows when they gonna start submitting DMCA take downs.
Late To The Party
The mobile gaming world is so far ahead, a new comer might not be able to rise to the top.
But let's not play out Nintendo at all. These guys been in the business long enough, and have great IP and moolah that they really will be making their presence felt.
It would really be awesome to see how they dethrone current leaders. (Big budgets surely).
Lots of lessons to learn from all this.
Setting A Moral Trend
Nintendo said they will be doing a free-to-start gaming style.
Now, this means that to further in the game, one has to make a purchase.
And Nintendo said that they don't quite like the free-to-play idea. Thus their IAP will have a limit.
I'm guessing this "moral", and not psychologically manipulating users to spend money, attitude might be the next on how mobile game companies be judged.
Nintendo is also looking at making only a handful of games, and continuing to improve those for the long term. (Check out my previous post on the shift of the mobile apps game)
A great strategy we can implement in our ventures.
While the initial gold rush of the mobile space might be over, or at least lessened down, its still full of great adventures ahead.
As the shift moves towards better quality against quantity, towards better user engagement, and more innovative money making ideas, the mobile gaming space really has matured.