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Showing posts from 2013

It's the end of the year as we know it!

Hey folks,This is a quick little post to wish everyone a wonderful holiday season, a very Merry Christmas, and an even more wonderful 2014 ahead!Reflections2013 was one hell of a rollercoaster ride for many of us. Policy changes were the main ones, then there were all those suspensions and warnings.On the bigger picture we saw successes being hit by small indie development companies which has raised our hopes further that this all can work. And I say it really does work!Not to forget the mushrooming of the ad networks. We have a bazillion options now. Just beware of what they are promising, you know what to do if it is too good to be true ;)Onwardsto 2014Much is gonna happen in 2014 I say. But as of now, I am looking forward to the increased sub categories for games on Google Play.This is an important change, and one that I welcome wholeheartedly! There will simply be more chances to get higher on the top new lists of the sub categories (hope they maintain the top new list).Besides th…

AppFlood and Their Misleading Ads

Unhappy encounter I recently encountered an BIG issue with AppFlood, and have decided to leave them till the issue is sorted out.

With Google's new developer policy out, I, like many other fellow developers was busy updating the apps to be more compliant. I was truly moving towards just having AppLovin and AppFlood (walls and panel ads) in.

And then it popped up. An ad of Candy Crush (even mentions "king.com" in the ad). I really was suspicious of this ad as I have not seen any big name ad shown on my AppFlood trials. This ad even used the icon of candy crush.

I clicked it, and it went to a web page (redirection as many ads do), and it started an auto-download of a Moborobo client. No sign of candy crush at all.

Now, this is clearly in violation of Google's policy, under "Impersonation and Deceptive Behaviour". Remember, anything and everything about your app is your responsibility as a developer. You show misleading ads in you app, you will be penalised.

Which mobile advertising network should I use?

When it comes to monetising apps on the Android platform, mobile ads is one of the better options (IAP is probably the other alternative which is doing real good now).

A little while back, someone asked me what networks I use. Now, this is a list of networks I use. Not in all my apps though. And my ad network usage changes from time to time. So the following are just my choices, you MUST try out what works for you, as mileage really differs from developer to developer, and from app to app.


Preffered mobile advertising networks
The following are my preffered networks, and those that I would be implementing in my apps going forward (performance pending of course).

AppFloodUPDATE: I've dropped AppFlood till the issue here is sorted out.

AppFlood is really an awesome network. 100% of revenue goes to developers. The best payout system (net-anything, seriously!). Innovative ad formats, and a huge selection of ads make up only some of their good points. Their transparency on ads is aweso…

AppFlood Review - The Better Ad Network for Android!

UPDATE: You may wanna beware of this issue with AppFlood before proceeding

Now that the no-post-in-March month is over (  just declared that now that I realised I did not make any new posts in March :D  ), let's get on in improving our bank balances from mobile app ads!

AppBucks Push and Icon Ads - Alternative to Airpush, Leadbolt, SendDroid and StartApp

We developers are always on the lookout for better monetisation options for our mobile apps. With the recent slow down on the mobile advertising scene after the December spending spree, people are starting to question the ad networks.

The thing is, there IS a slow down across all networks. It is weird in that in 2012, my revenues kept growing in January and February. Well, it looks like advertisers are also getting savvier and better using their funds on ads.

Let me introduce you to AppBucks (referral link).

Do you know the importance of the first 30 days on Google Play?

When releasing a new app, it is understood that it will rank far down the food chain. After all, your app is new and unproven just yet.

What Google has done on the Play store is that they have given new app an opportunity to live, a chance to get to a more respectable place in the world of the unknown, the Google Play ranking algorithm.

StartApp Ads - Initial Review and Basic4Android Library

Hey ya all... I've just posted the Basic4Android library for StartApp (this is a referral link). You can get the B4A library here.

StartApp is an icon ad network, and they pay on a per-installation basis.

StartApp Registration - Get $25
Register for StartApp with my referral link (click it, I know you want to!), and once your download hits 100 new installs, you'll get a bonus of $25 into your account, and yes, I'll get some bonus too.

StartApp First Days Review
Well, it looks pretty impressive. An app of mine, more popular in the US had about 157 downloads (users who opt-in for the icon ads) and made $2.51. While another app, with a more global distribution had 296 opt-ins and made $2.09 revenue.

It looks like the performance of these opt-in based icon ads could match up to the notification ad format.

Give it a go!

Cheers!
-Bill

Heyzap Ads - Review and Basic4Android Library

*****
Update September 2014:
The review below is back from 2012/13, when Heyzap just started with their ads. Please note that all the cons points have been sorted out, and as of September / October 2014, I HIGHLY recommend them. 

Please check out my case study publishing a game with Heyzap here.

Basic4Android Heyzap library is available here updated as of end of September 2014.
*****

Hi folks, let me introduce a new CPA ad network for use in your Android apps. Heyzap Ads provide CPA type interstitial ads for Android apps, similar in functionality as AppLovin's interstitial ads.

They've performed quite well for me, and in comparison with AppLovin, I'd they they both have their pros and cons.