Showing posts from November, 2014

Mobile Advertising vs Other Medias

Advertising makes it possible to get many things at a free/almost free price tag. Thus, the reason free mobile apps are often having ads in them. These ads "pay" for the users to get these apps and games. Mobile advertising is BIG business. For example in a recent report by Glu, about 14% of their last quarter's $84m revenue was from in-app ads. Best mobile ads implementation strategy How ads best work for one app might not work for another. I've noticed though, that the revenue generated from ads is often related to how much ads are being shown in an app. Forget eCPM. For those familiar with my blog will know I'm no fan of eCPM. In the end, what fills your bank account is not eCPM but the actual revenue that you get. Right, this is a tricky situation here. You've worked and spent time and money on an app, surely you're looking at a return on your investments here. What's worked great for me, besides ads on start-up, game ends and in betwee